# Propellor-Eating Pelicans This Yamaha Marine Campaign Promotes the Appeal of Outboard Motors By Amelia Roblin | Published 2011-10-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/yamaha-marine-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/yamaha_marine_pelican) & [dlvbbdo](http://www.dlvbbdo.com/) An outboard motor isn't a purchase you make every day, but this [Yamaha](https://www.trendhunter.com/trends/unwrap-expression) Marine campaign aims to capture the attention of boat lovers who aren't totally satisfied with their current equipment. The approach to advertising this line of products tackles three different aspects of mechanized propellors so to lure in purchasers no matter their priorities. In the first of the prints, the weight of the motor is addressed and suggested to be fairly light. To demonstrate this, a pelican holds one comfortably within his enormous expanded beak. The second image pictures three very different styles of lifejackets hanging on the boathouse wall, asserting the accessibility of your own customized seafaring experience. The last of the Yamaha Marine campaign ads by the DLV [BBDO](https://www.trendhunter.com/trends/windfree) advertising agency alludes to the power behind the [V8](https://www.trendhunter.com/trends/half-11) engine. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 41% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Customized Seafaring:** The Yamaha Marine campaign highlights the importance of customization for a personalized boating experience. - **Lightweight Motors:** The emphasis on the weight of the motor presents an opportunity for disruptive innovation in creating even lighter outboard motors. - **Powerful Engines:** The allusion to a V8 engine in the Yamaha Marine campaign highlights the demand for powerful engines in the boating industry. ### Sectors Adopting This - **Boating Industry:** The Yamaha Marine campaign promotes outboard motors as essential equipment for the boating industry. - **Advertising Industry:** The use of creative and attention-grabbing prints in the Yamaha Marine campaign presents an opportunity for disruptive innovation in advertising. - **Mechanical Engineering Industry:** The Yamaha Marine campaign emphasizes the importance of lightweight, powerful, and efficient engines, presenting an opportunity for disruptive innovation in the mechanical engineering industry. ## Related on Trend Hunter - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Modular Electric Outboard Motors](https://www.trendhunter.com/trends/electric-outboard-motor.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)