# Fashion-Forward Jet Ski Designs John Elliott's WaveRunner is Released Alongside Yamaha Apparel By Kalin Ned | Published 2018-10-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/yamaha-apparel References: [highsnobiety](https://www.highsnobiety.com/p/john-elliott-yamaha-summer-2018-capsule/#slide-12) & [johnelliott.co](https://www.johnelliott.co/pages/yamaha-capsule) John Elliot released a stylish collection of [Yamaha](https://www.trendhunter.com/trends/yai) apparel, alongside a stunning and shiny limited edition jet ski. For the collaboration with the Japanese company, the designer focused on the Watercraft Group, contributing with a custom EX Deluxe WaveRunner with a glossy red ombre finish. The model is one-of-a-kind and perhaps this exclusivity is what adds an aura of authenticity to it. While the jet ski is, without a doubt, the attention-grabber of the collaboration, John Elliot also produces a collection of Yamaha apparel that is sleek, branded and perhaps a little bit more affordable and useful for the average consumer. The garments include a long sleeve tee, a hat, a towel, [board shorts](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler), and oversized hoodies. The silhouettes are relatively minimalist with sizable logos boasting the Yamaha brand throughout. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Apparel Collections:** Opportunity for fashion designers to partner with brands and create branded clothing lines. - **Customized Exclusivity:** Potential for luxury brands to offer unique, personalized products to enhance customer experience and build brand loyalty. - **Minimalistic Streetwear:** Growing trend of minimalist designs in streetwear fashion, offering a sleek and branded aesthetic. ### Sectors Adopting This - **Fashion/apparel:** Fashion brands can explore collaborations and produce branded apparel collections to expand their product offerings. - **Luxury Goods:** Luxury brands have an opportunity to create customized and exclusive products to cater to affluent customers seeking unique experiences. - **Streetwear:** Streetwear brands can embrace minimalistic designs to cater to the growing demand for sleek and branded urban fashion. ## Related on Trend Hunter - [Ultra-Luxe Jet Skis](https://www.trendhunter.com/trends/supermarine-mm01.md) - [Jet-Ski Powered Yachts](https://www.trendhunter.com/trends/one-16.md) - [Motorcycle-Inspired Watercraft](https://www.trendhunter.com/trends/searider-searacer.md) - [Boat-Like Jet Skis](https://www.trendhunter.com/trends/vanquish-yachts-vq11.md) - [Jet Ski-Powered Micro Yachts](https://www.trendhunter.com/trends/hybrid-jet-ski-yacht.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [All-Electric Personal Watercraft](https://www.trendhunter.com/trends/allelectric-personal-watercraft.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md)