# Purple Yam-Based Jams The Ube Coconut & Purple Yam Jam Shares Authentic Filipino Flavors By Laura McQuarrie | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yam-jam References: [newhope](https://www.newhope.com/food-and-beverage/natural-products-expo-east-trends-preview-plenty-pantry/gallery?slide=5) & [filamanila](https://filamanila.com/products/variety-pack) Fila Manila Filipino [American Kitchen's](https://www.trendhunter.com/trends/ben-jerrys-razz-up) Ube Coconut & Purple Yam Jam is an authentic, small-batch treat that taps into a delicacy made from purple yam or ube. This sweet treat is often eaten with bread or by itself, and its rich color makes it a special addition to snacks and meals. This vegan-friendly yam jam taps into the popularity of flavors and it shares a spread that's free from gluten and dairy. This new jam is a standout that puts a [globally inspired spin](https://www.trendhunter.com/trends/oh-so-easy) on the [usual fruit-based jams](https://www.trendhunter.com/trends/oishii) that dominate the category. Thanks to the sweet and mellow flavor of purple yams, the vegetable tends to lend itself well to sweet dishes over savory ones. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Authentic Filipino Flavors:** Creating products that feature traditional Filipino flavors can bring a taste of culture to new markets. - **Innovative Jam Flavors:** More brands are exploring unique, non-fruit jam flavors to stand out in a crowded category. - **Vegan-friendly Products:** There is a growing demand for plant-based, vegan products, providing opportunities for innovative companies to create new offerings. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can develop new, innovative products featuring unique flavors like purple yam jam. - **Gluten-free Products:** In addition to being vegan, purple yam jam is gluten-free, creating opportunities in the gluten-free products space. - **Ethnic Cuisine:** Authentic Filipino cuisine is a growing trend, and brands in the ethnic cuisine industry can create products featuring traditional Filipino flavors like purple yam jam. ## Related on Trend Hunter - [Puréed Purple Yam Spreads](https://www.trendhunter.com/trends/ube-spread.md) - [Crispy Ube Sticks](https://www.trendhunter.com/trends/coconut-rolls-filled-with-ube.md) - [Purple Yam Liqueurs](https://www.trendhunter.com/trends/ube-cream-liqueur.md) - [Purple Yam Chocolates](https://www.trendhunter.com/trends/purple-ube-chocolate.md) - [Purple Yam Frozen Yogurts](https://www.trendhunter.com/trends/ube-honey.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Ube-Flavored Holiday Panettoni](https://www.trendhunter.com/trends/unique-panettone.md) - [Dairy-Free Decaf Ube Lattes](https://www.trendhunter.com/trends/ube-vanilla-latte.md) - [Tropical Ube Cream Cheeses](https://www.trendhunter.com/trends/ube-caramelized-maui-gold-pineapple-schmear.md)