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# Family-Owned Social Businesses
Yala is a Lifestyle Company with Ethical Clothing and Accessories

By Tiana Reid | Published 2013-01-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/yala
References: [facebook](https://www.facebook.com/YalaDesigns) & [yaladesigns](http://www.yaladesigns.com/)

If you look through Yala's promotional photos, it's something out of a J.Crew or Tommy Hilfiger advertisement campaign. By that, I mean that it's full of smiling women in their simple kitchens and bedrooms. But Yala is a family-owned social business that supports over 15 charitable organizations and foundations such as The Children's Miracle Network, [Southern Oregon Land Conservancy](https://www.trendhunter.com/trends/the-westminster-tap), [Youth Symphony](https://www.trendhunter.com/trends/community-to-the-people) of Southern Oregon and the Ashland Independent Film Festival. According to the Yala website, the idea for its social mission is "Think globally, act locally. (And vice versa.)"

The products offered at Yala range from women's clothing, for instance, simple striped tees, pyjama sets, organic cotton tunics, men's lounge pants, toddler clothing, bedding and bath accessories and travel goods.

**Contact Information**
Yala [website](http://www.yaladesigns.com/)
Yala on [Facebook](https://www.facebook.com/YalaDesigns)
Yala on [Twitter](https://twitter.com/yaladesigns)

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 63% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Ethical Fashion:** Opportunity for disruption in the fashion industry by promoting sustainable and socially responsible practices.
- **Socially Responsible Branding:** Opportunity for companies to align their brand with social causes and make a positive impact on local and global communities.
- **Family-owned Enterprises:** Opportunity for family-owned businesses to set themselves apart by prioritizing social responsibility and giving back to the community.

### Industries Being Reshaped

- **Apparel:** Opportunity for apparel companies to adopt ethical and sustainable practices and create socially responsible products.
- **Retail:** Opportunity for retailers to support and showcase socially responsible brands like Yala and appeal to socially conscious consumers.
- **Non-profit:** Opportunity for non-profits to partner with socially responsible businesses like Yala and use their platforms to raise awareness for important causes.

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