# Cinched-Middle Merchandizing Yakult LOOK Packaging Embodies the Physical Effects of Consuming it By Amelia Roblin | Published 2013-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yakult-look-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/look-by-yakult.html) & [yakult.co.kr](http://www.yakult.co.kr/main.do) Marketing strategies don't get much more direct than what [Yakult](https://www.trendhunter.com/trends/yakult-y1000) LOOK packaging demonstrates. The product has been designed to help women lose weight, and the very bottle that holds this beverage flaunts its own [slender waist](https://www.trendhunter.com/trends/shapeup-tube). The in-house Yakult team worked to target Korea's market of young women who tend to undertake weight loss initiatives just before summer swimsuit season and again following Christmas time; it's for this reason that you'll notice a more festive container of the two. "I'm on a diet," and "look at me!" are phrases streaked across the pink ribbons that seem to cinch the middles of the bottles even more. The product is even pictured with a group of skinny models, some of whom are also beautifully belted with the same fuchsia band. The message is clear: drink its [lactobacillus contents](https://www.trendhunter.com/trends/ferm-kombucha) and you'll have the perfect hourglass that LOOK packaging boasts. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Direct Packaging Messaging:** Packaging designs that explicitly communicate product benefits or outcomes, like Yakult's LOOK packaging, can attract consumer attention and influence purchasing decisions. - **Targeted Weight Loss Products:** Marketing weight-loss products to specific consumer segments, such as young women preparing for summer swimsuit season or holiday weight gain, can create niche markets for targeted products. - **Association of Brand and Lifestyle:** Incorporating messaging, models and imagery which embody a desired lifestyle, rather than simply selling a product, can boost brand affinity and motivate purchasing behavior ### Where This Applies - **Beverage Industry:** The beverage industry can benefit from developing products with targeted messaging that caters to specific health and lifestyle trends to differentiate itself from rivals - **Weight Loss Industry:** Weight loss and fitness companies can use targeted marketing campaigns and unique packaging designs to connect with niche consumer segments and position their products to meet individual needs. - **Fashion & Model Industries:** Fashion and modeling industries can leverage their influence by partnering with product manufacturers and reinforcing their association with a desirable lifestyle to target specific consumer segments ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Redesigned Skinny Tea Packaging](https://www.trendhunter.com/trends/skinny-tea.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)