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# Low-Sugar Probiotic Drinks
The New Yakult Danone Light Probiotic Drink is Vitamin-Enriched

By Michael Hemsworth | Published 2018-02-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yakult-danone
References: [foodbev](https://www.foodbev.com/news/yakult-danone-new-light-probiotic-drink-india/) & [yakult.co.in](http://www.yakult.co.in/india.php)

The [Yakult](https://www.trendhunter.com/trends/yakult-plus-peach) Danone Light Probiotic Drink has been introduced by the brand in India as a new way for consumers to get [support for their immune system](https://www.trendhunter.com/trends/actimel-triple-action) in a delicious yet low calorie way. Packed with the same amount of probiotics as the brand's other drink, the beverage has a [reduced sugar content](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes) and calorie rating, which makes it suitable for those looking to limit their intake. The drink is sweetened using steviol glycoside rather than sugar, which has been used by the brand to make it appealing to elderly consumers and health-conscious ones.

The Yakult Danone Light Probiotic Drink contains just 24 calories per serving with three grams of sugar and comes in 65ml bottles in packs of five.

Image Credit: FoodBev Media

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 39% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Low-sugar Probiotic Drinks:** Opportunity for developing healthier probiotic beverages with reduced sugar content and calorie rating, appealing to health-conscious consumers.

### Sectors Adopting This

- **Beverage Industry:** Disruptive innovation opportunity in the beverage industry to create low-sugar probiotic drinks that cater to the growing demand for healthier beverage options.

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