# Japanese Barbecue Eateries YakiYan is an Asian Restaurant Chain That's Being Introduced to the US By Laura McQuarrie | Published 2016-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yakiyan References: [brandeating](http://www.brandeating.com/2016/12/a-look-at-new-high-end-japanese-barbecue-concept-that-panda-express-has-brought-US.html) & [yakiyan](http://www.yakiyan.com/en/about.htm) YakiYan is a Taiwanese restaurant chain that first opened in Taipei City in 2004 and thrived for the focus it put on serving traditional Japanese BBQ dishes. Now, the [Panda Restaurant Group](https://www.trendhunter.com/trends/mongolian-brisket) (best known for its [Panda Express](https://www.trendhunter.com/trends/spicy-wagyu-beef-dumplings) chain) is bringing the high-end Japanese barbecue chain overseas to the United States. A typical dining experience at YakiYan lasts about two hours, in which several courses are served. Rather than choosing their own cuts of meat to be prepared (in the style of a Korean barbecue restaurant), diners at YakiYan are treated to an "omakase" experience, in which they are served from a curated chef's menu. While eating cuts of meat, patrons are able to receive extremely detailed information from their servers on the origin, expected taste profiles and breed. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Japanese Barbecue Restaurants:** Opportunity for high-end, curated dining experiences in traditional Japanese barbecue cuisine. - **Omakase Experiences:** Opportunity for curated chef's menus and enhanced customer experiences. - **Detailed Information Service:** Opportunity for personalized and informative dining experiences for food enthusiasts. ### Where This Applies - **Restaurant:** Opportunity for high-end dining experiences in traditional Japanese barbecue cuisine. - **Hospitality:** Opportunity for curated chef's menus and enhanced customer experiences in the restaurant industry. - **Food Service:** Opportunity for personalized and informative dining experience services for food enthusiasts in the restaurant industry. ## Related on Trend Hunter - [Slow-Simmered Beef Dishes](https://www.trendhunter.com/trends/hanabi-hot-gyudon-beef.md) - [Japanese BBQ-Simulating Games](https://www.trendhunter.com/trends/yakiniku-simulator.md) - [Flavorful Asian Chicken Items](https://www.trendhunter.com/trends/yoshinoya.md) - [Restaurant-Inspired Slow-Cooked Meats](https://www.trendhunter.com/trends/slow-cook-range.md) - [Grill-Ready DIY Dishes](https://www.trendhunter.com/trends/craftyyaki.md) - [Savory Teriyaki Salmon Dishes](https://www.trendhunter.com/trends/teriyaki-salmon.md) - [Premium Ribeye Steak Bowls](https://www.trendhunter.com/trends/teriyaki-ribeye-steak.md) - [Wintertime Ramen Dishes](https://www.trendhunter.com/trends/miso-garlic-tan-tan.md) - [Theatrical Chef's Choice Restaurants](https://www.trendhunter.com/trends/japanese-omakase.md)