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# Nipply Fashion Statements
Rachel Freire's Cow Nipple Dress Sparks Outrage at London Fashion Week

By Michael Hines | Published 2011-09-27 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/yak-nipple-dress
References: [odditycentral](http://www.odditycentral.com/news/dresses-made-from-3000-yak-nipples-spark-controversy.html) & [people](http://www.people.co.uk/news/uk-world-news/2011/09/25/dress-made-from-yak-nipples-that-shocked-london-fashion-week-102039-23443910/)

If you think you've seen it all in the world of fashion then you clearly haven't seen the cow nipple dress. Designer Rachel Freire took 3,000 cow nipples and used them to create two dresses and a bra which she debuted during [London Fashion Week](https://www.trendhunter.com/trends/i-wool-survive).

From far away the dresses and bra look innocent enough, but up close is where you can start to see what separates these pieces from all others. Animal rights activists are up in arms over the use of the cow nipples in fashion calling the clothing sick and grotesque. Freire is defending her cow nipple dress and bra stating that she was just [creating fashion out of items](https://www.trendhunter.com/trends/biomimicry-fashion) that would normally be thrown away (the nipples were given to Freire from a tannery). You can check out the images of the cow nipple dress and bra and decide for yourself whether on whether they're fashion or not.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 58% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Sustainable Materials:** Opportunity to explore the use of unconventional materials in fashion design that promote recycling and reduce waste.
- **Ethical Fashion:** Disruptive innovation opportunity to create clothing that aligns with animal rights and avoids controversy.
- **Controversial Fashion:** Opportunity to push boundaries and challenge societal norms through daring and provocative fashion designs.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity to incorporate sustainable materials and create ethically conscious clothing designs.
- **Animal Rights Activism:** Opportunity to collaborate with fashion industry to raise awareness and promote the use of cruelty-free materials.
- **Art and Performance:** Opportunity to explore unconventional fashion concepts that spark conversations and challenge perceptions of what is considered acceptable in the industry.

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