# Yahya Fallah, CEO of Equal for All (INTERVIEW) Learn More about the Socially Driven Business Model By Tiana Reid | Published 2013-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/yahya-fallah References: [kickstarter](http://www.kickstarter.com/projects/1973557603/the-equal-shoe) Yahya Fallah is the CEO of Equal for All, a social business currently knee-deep in a [pretty successful Kickstarter campaign](http://www.kickstarter.com/projects/1973557603/the-equal-shoe). Here, we get to know not only a little bit more of the story behind the company and its social projects but also the inspiration and rituals that keep Yahya Fallah going. **Four Questions with Yahya Fallah** **1. How did the idea for the business model come about?** Our business model is unique. We sell [high quality shoes](https://www.trendhunter.com/trends/metropole-seoul-derby) to develop social projects. I have always been passionate about shoes as the other co-founders of Equal Jimmy and Nicolas. Having said that, I was absolutely driven to find new ways to create positive change and fight inequalities. Reading several books about social business lead me to a reflection towards a new approach of entrepreneurship. Then I found my way. It’s not about donation. It’s about initiating, creating projects from scratch. We must empower people in need. **2. How did you decide to join this sector?** I worked for years in financial markets as a trader. I gained a meaningful experience in understanding companies’ environment and economic challenges. It also strengthened my will to do business with a stronger sense of purpose towards people, something that naturally drove me to the entrepreneurship path. It became clear in my mind I needed to take a risk and start a business myself to be a change maker. Social business gives me this purpose. I want to create as much value to the society as I can. This ambition is shared with Jimmy and Nicolas. **3. How do you get your inspiration?** Every evening, I read 20 pages of a meaningful book and watch a TED Talk before going to bed. The most inspirational source is truly people’s passions you get to know when traveling and socializing. **4. How do you reset yourself to be creative? Do you have any rituals?** I figured out you only get creative when not truly working or looking for an idea. You become creative when you go running, watch a movie, shower, cook, dance, chill with friends... Do anything but focusing on work. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 25% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Social Business:** Disruptive innovation opportunity: Explore business models that focus on creating positive change and fighting inequalities. - **Entrepreneurship:** Disruptive innovation opportunity: Develop businesses with a stronger sense of purpose towards people to create as much value to society as possible. - **Creative Inspiration:** Disruptive innovation opportunity: Find new and meaningful sources of inspiration, such as traveling and socializing, to fuel creativity. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Integrate social projects into high-quality shoe brands. - **Finance:** Disruptive innovation opportunity: Combine financial expertise with social impact by launching social business ventures. - **Publishing:** Disruptive innovation opportunity: Create meaningful books and TED Talks that inspire social change and entrepreneurship. ## Related on Trend Hunter - [Tech Entrepreneur Insights](https://www.trendhunter.com/trends/yalla-lets-code.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Kid Entrepreneur Carts](https://www.trendhunter.com/trends/entrepreneurship-for-children.md) - [Post-Launch Entrepreneurial Newsletters](https://www.trendhunter.com/trends/one-year-wiser.md) - [Entrepreneurial Mentorship platforms](https://www.trendhunter.com/trends/growthmentor.md) - [Supportive Entrepreneur Communities](https://www.trendhunter.com/trends/successful-startups.md) - [Empowering Remote Workspaces](https://www.trendhunter.com/trends/lauft.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md)