# Email Providers Go Head to Head Yahoo Offers Unlimited E-Mail Storage By arnarn | Published 2007-03-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yahoo-to-offer-unlimited-e-mail-storage-step-over-google References: [reuters](http://www.reuters.com/article/technologyNews/idUSN2720604020070328) [Yahoo](https://www.trendhunter.com/trends/echo-email), the world's biggest e-mail service and one biggest online portal, is set to offer unlimited e-mail storage to its millions and millions of subscribers starting this May. According to the co-founder of this famous online site, David Filo, "We are giving them no reason to ever have to delete old e-mails. You can keep stuff forever." during a phone interview. The company initially offers its e-mail users only 4 megabytes of storage roughly a decade ago. But due to latest technology, stiff competition and users' demand, Yahoo decided to go unlimited. The two big email provider rivals of Yahoo, [Google](https://www.trendhunter.com/trends/manage-subscriptions-view) and [Microsoft](https://www.trendhunter.com/trends/one-outlook), currently offers less than 3Gb. Thus, if Yahoo succeed on its plan, most probably it can steal million of users from its rival. Unless they also give unlimited web space as well. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Unlimited Email Storage:** The trend of offering unlimited email storage presents an opportunity for email providers to attract more users and compete with rivals offering less storage. - **Increasing User Demands:** The trend of increasing user demands for more email storage calls for email providers to offer larger storage options to satisfy their customers. - **Competitive Market:** The trend of stiff competition among email providers pushes companies like Yahoo, Google, and Microsoft to innovate and offer better storage options to retain and attract users. ### Who This Affects Most - **Email Providers:** Email providers have the opportunity to disrupt the market by offering unlimited email storage, meeting the growing demand of users. - **Internet Technology:** The internet technology industry can benefit from the trend of unlimited email storage by developing advanced storage solutions to support such large-scale storage requirements. - **Online Portal Services:** The online portal services industry can capitalize on the trend of unlimited email storage by integrating it into their platforms and enticing more users to engage with their services. ## Related on Trend Hunter - [Affordable Email Hosting](https://www.trendhunter.com/trends/mango-mail.md) - [Efficient Cloud Storage Solutions](https://www.trendhunter.com/trends/cloud-storage-solutions.md) - [Cloud-Based Storage Systems](https://www.trendhunter.com/trends/proton.md) - [Decluttering AI Email Solutions](https://www.trendhunter.com/trends/breezemail.md) - [Secure Email Services](https://www.trendhunter.com/trends/duck-email.md) - [Email Management Solutions](https://www.trendhunter.com/trends/mailsweeper.md) - [Advanced Email Marketing Solutions](https://www.trendhunter.com/trends/advanced-email-marketing-solution.md) - [User-Friendly Email Privacy Tools](https://www.trendhunter.com/trends/email-protection.md) - [Next-Gen Professional Email Services](https://www.trendhunter.com/trends/professional-email.md)