# Seductive Bedridden Editorials Yahoo! Style Launches with the Help of a Sensual Jessica Biel By Meghan Young | Published 2014-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yahoo-style References: [fashiongonerogue](http://www.fashiongonerogue.com/jessica-biel-poses-bed-yahoo-styles-launch-issue/) & [yahoo](https://www.yahoo.com/style/jessica-biel-bares-all-c1409711131200.html) Yahoo! Style officially launched its first issue this week with a bang. That bang comes in the distinct form of Jessica Biel. Although fully clothed and [tucked in bed](https://www.trendhunter.com/trends/bed-sleepwear) as though she were recovering from a cold, nothing can mask just how sexy the American actress is. No wonder Justin Timberlake put on ring on it. Yahoo! Style embraces comfort in a chic way for the photoshoot. Shot by photographer Pamela Hanson, the [Yahoo! Style editorial gives brands](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) such as Altuzarra, Michael Kors and Givenchy a relaxed tone that many will appreciate as the weather begins to cool and [layers begin to grow](https://www.trendhunter.com/trends/fall-denim-styles). In the accompanying Yahoo! Style interview, Biel talks about her eco-friendly company, Bare. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 70% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sensual Branding:** The use of sensual imagery in branding and advertising to create a relaxed, comfortable and chic aesthetic. - **Eco-friendly Fashion:** The incorporation of sustainable and eco-friendly materials and practices in fashion design and production. - **Comfortable Couture:** The trend towards comfortable and relaxed fashion that still maintains a high level of sophistication and style. ### Industries Being Reshaped - **Fashion:** Fashion industry professionals can incorporate eco-friendly materials and sustainable fashion practices to align themselves with ideals of conscious consumerism. - **Photography:** Photographers can experiment with sensual and intimate imagery to create a relaxing and comfortable aesthetic to showcase fashion and lifestyle brands. - **Beauty:** The beauty industry can capitalize on the trend of comfortable and relaxed fashion by creating makeup and skincare products that complement and enhance a natural and effortless look. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md)