# Fancy Food Contests Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt" By Laura McQuarrie | Published 2023-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yachtsteraunt References: [adweek](https://www.adweek.com/creativity/popeyes-gets-fancy-and-invites-foodies-to-set-sail-on-its-yachtsteraunt/)  In collaboration with sauce brand [TRUFF](https://www.trendhunter.com/trends/truff-buffalo-sauce), [Popeyes](https://www.trendhunter.com/trends/truff-chicken-sandwiches) created the Spicy TRUFF Chicken Sandwich and to bring attention to this new menu item worthy of a fine dining restaurant, Popeyes is inviting people to set sail on its Yachtsteraunt. “Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, president of Popeyes. Specifically, the brands are reaching Gen Z on [TikTok](https://www.trendhunter.com/trends/kraft-heinz-3) with the launch of the 'So you think you're fancy' contest. Those who are interested in winning a spot on the Yachtsteraunt, which sets sail next spring, are invited to post a TikTok video with #PopeyesContest and show how they get fancy with the Spicy TRUFF chicken sandwich. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 79% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Reimagined Industries:** Popeyes and TRUFF have reimagined their industries by challenging the concept of 'fancy food' for everyday meals. - **Gen Z Engagement:** Popeyes is reaching Gen Z on TikTok with the 'So you think you're fancy' contest to engage them with their new menu item. - **Yachtsteraunt Experience:** Popeyes is offering a unique dining experience onboard the Yachtsteraunt, creating an exclusive and luxurious atmosphere for its customers. ### Sectors Adopting This - **Fast Food:** Popeyes is disrupting the fast food industry with their Spicy TRUFF chicken sandwich and Yachtsteraunt concept. - **Sauce:** TRUFF is reimagining the sauce industry by collaborating with Popeyes to create the Spicy TRUFF Chicken Sandwich. - **Social Media:** TikTok is being utilized as a platform to engage Gen Z and promote the 'So you think you're fancy' contest by Popeyes. ## Related on Trend Hunter - [Truffle Sauce-Topped Sandwiches](https://www.trendhunter.com/trends/truff-chicken-sandwiches.md) - [Tequila-Themed QSR Meals](https://www.trendhunter.com/trends/tequila-don-julio-1.md) - [Sauce-Driven Fried Chicken Campaigns](https://www.trendhunter.com/trends/big-chicken-big-dip-energy.md) - [Extra-Saucy Fried Chicken Menus](https://www.trendhunter.com/trends/popeyes-saucin.md) - [Tequila-Themed QSR Menus](https://www.trendhunter.com/trends/popeyes-x-tequila-don-julio-championship-menu.md) - [Mix-and-Match QSR Restaurants](https://www.trendhunter.com/trends/saucy-by-kfc.md) - [Comforting QSR Menu Promotions](https://www.trendhunter.com/trends/sunday-scaries-menu.md) - [Indulgent Fast Food Sandwiches](https://www.trendhunter.com/trends/roasted-garlic-chicken-sandwich.md) - [Saucy Lunchtime Chicken Sandwiches](https://www.trendhunter.com/trends/golden-bbq-chicken-sandwich.md)