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# Gluten-Free Elderflower Vodkas
Yacht Club Vodka Breaks Tradition with Their Handcrafted Recipe

By Jana Pijak | Published 2014-11-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yacht-club-vodka
References: [sailmagazine](http://www.sailmagazine.com/gear/yacht-club-vodka) & [yachtclubvodka](http://yachtclubvodka.com/)

In addition to its nautical name and branding, Yacht Club Vodka is known for their unique and hand-crafted spirits. Breaking tradition, the brand creates a distinct and authentic vodka recipe that is infused with a hint of Elderflower.

Yacht Club Vodka is inspired by nautical spirits and aims to trump rum as the drink of choice among sailors. Each bottle is crafted in the heart of France and is fermented after its gluten ingredients are removed. The drink is also distilled in water from the French Alps, making its texture ultra smooth.

Priced at $32, the vodka is surprisingly affordable for lovers of authentic and unique spirits that embody a theme of status and luxury.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Handcrafted Spirits:** Opportunity to create artisanal, distinctive and authentic spirits with unique flavor profiles.
- **Gluten-free Beverages:** Opportunity to target consumers with gluten allergies or sensitivities.
- **Luxury Drinks:** Opportunity to develop high-end, premium alcoholic beverages with a special theme.

### Who This Affects Most

- **Beverage Industry:** Opportunity for beverage makers to develop gluten-free and handcrafted spirits, with luxury branding and marketing.
- **Alcohol Industry:** Opportunity for liquor companies to tap into the gluten-free and luxury drink market with creative packaging and branding.
- **Hospitality Industry:** Opportunity for hotels, bars, and restaurants to attract customers with unique and exclusive handcrafted cocktails, including gluten-free options.

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