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# Colorblocked Summer Sneakers
Vans' New Yacht Club Collection Takes a Nautical Approach to Style

By Amy Duong | Published 2018-03-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yacht-club-collection
References: [highsnobiety](https://www.highsnobiety.com/p/vans-yacht-club-pack/#slide-7) & [kith](https://kith.com/collections/vans)

Sneaker label [Vans](https://www.trendhunter.com/trends/parra-and-otw) unveiled its latest colorful series of sneakers entitled the Yacht Club collection, boasting a strong nautical theme. The capsule reworks two of the label's highly iconic silhouettes -- the Old Skools and and Slip-Ons. Each sneaker is accented with colorblocked details of blue, yellow, red and green colors. It all comes together throughout the uppers of both offerings and sits on top of a white sole unit foundation.

The two-piece Yacht Club collection has the brand's recognized waffle outsoles on the bottom. The Old Skool is comprised of a canvas upper, a suede vamp, leather lining, padded collar detail and the classic formstripe branding. The Slip-Ons also have the same collar, upper and lining details, but with an additional [elasticated side panel](https://www.trendhunter.com/trends/engineered-garments-x-vans). The Old Skools are sold at $60 and the Slip-Ons are priced at $50, both available through Vans stocklists.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 53% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Colorblocked Sneakers:** Opportunity for innovative shoe brands to create colorblocked designs with bold and contrasting colors.
- **Nautical Theme:** Potential for fashion brands to incorporate nautical elements into their collections, providing a unique and stylish aesthetic.
- **Iconic Silhouette Reworks:** Possibility for sneaker companies to reimagine and update their classic silhouettes, attracting both nostalgic and new customers.

### Where This Applies

- **Footwear:** Disruptive innovation opportunities for footwear companies to experiment with unique designs and materials, catering to diverse consumer preferences.
- **Fashion:** Opportunity for fashion brands to explore nautical-inspired designs and themes, offering consumers a fresh and distinctive style.
- **Retail:** Potential for retailers to curate and showcase collections that feature colorblocked sneakers and embrace the nautical trend, attracting fashion-forward customers.

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