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# Floral Printed Designer Kicks
Y-3 Tokyo Trainer 'Floral' Offers Sleek Minimalist Printed Gear

By Erin Fox | Published 2012-11-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/y3-tokyo-trainer-floral
References: [highsnobiety](http://www.highsnobiety.com/2012/10/31/y-3-tokyo-trainer-floral-springsummer-2013/) & [y-3store](http://www.y-3store.com/)

Step into spring a few months early with the [Adidas](https://www.trendhunter.com/trends/atmos-pink-and-adidas) Y-3 Tokyo Trainer 'Floral' kicks. The trainers feature a floral pattern underneath the traditional Y-3 stripped shoe. Y-3 began as a one-time collaboration with Adidas and Yōji Yamamoto, but the fashion line drew in so many fans it became its own separate line. So now, Y-3 caters to a high-end fashion crowd looking to get some fitness into their fashionista lifestyles.

These particular Adidas Y-3 Tokyo Trainer 'Floral' shoes are a shoe collector's dream. The kicks feature black stripes with black toes and a white heel. The tiny pop of floral color allows for the consumer to show a hint of spunk. The Y-3 brand took a more colorful route this Spring 2013 season, unlike any year before.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 36% | Activity: 76% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Floral Printed Shoes:** High-end fashion brands are increasingly incorporating floral prints in their shoe designs, presenting an opportunity for disruptive innovation in the footwear industry.
- **Athleisure:** The rising demand for fashionable workout gear suggests a need for disruption within the athleisure sector.
- **Sneaker Collecting:** As sneaker collecting continues to gain popularity, there is potential for new disruptive innovation in the collectibles market.

### Where This Applies

- **Fashion Retail:** Companies that offer high-end fashion with athletic elements are poised for growth in the fashion retail sector.
- **Footwear Manufacturing:** Manufacturers can incorporate floral details in their shoe designs to tap into the latest trend.
- **Collectibles:** Entrepreneurs could create innovative business models centered around sneaker collecting to capture this growing market.

## Related on Trend Hunter

- [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md)
- [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md)
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- [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md)
- [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md)
- [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md)
- [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md)
