# Contemporarily Structured Active Wear The Y-3 Spring/Summer 2013 Line is Futuristically Chic By Michael Hemsworth | Published 2013-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/y3-spring-summer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/y-3-springsummer-2013-campaign/) & [y-3store](http://www.y-3store.com/) The Y-3 Spring/Summer 2013 collection builds upon the collaborations sterling ability to create futuristic fashions for the present. Celebrating his 10-year anniversary as an [Adidas](https://www.trendhunter.com/trends/y3-fw25-tennis) collaborative partner, Yohji Yamamoto is renowned for his ornately structured garments that flatter the forms of men and women alike. The 2013 summer collection is both a celebration of the anniversary as well as a complete re-imagining of his place with the sporting goods retailer with many of the designs branching outward towards wearable couture-like garments. Vibrant floral prints are utilized for a number of active wear pieces, but are balanced with minimalistic frocks that highlight an ability to be worn day or night. The advertising campaign for the Y-3 Spring/Summer 2013 collection is an almost time-lapse set of photographic captures that feature flowing waves of [futuristically pleasing fashion](https://www.trendhunter.com/trends/the-future-is-not-set). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Active Wear:** Disruptive innovation opportunity: Develop advanced materials and technologies to create active wear that combines fashion-forward design with high-performance functionality. - **Wearable Couture:** Disruptive innovation opportunity: Explore the intersection of fashion and technology to create couture-like garments that are comfortable and functional for everyday wear. - **Floral Prints in Active Wear:** Disruptive innovation opportunity: Incorporate vibrant floral prints into activewear designs to add a unique and stylish element to the traditionally sporty aesthetic. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Merge fashion and technology to create innovative and futuristic garments that push the boundaries of traditional fashion norms. - **Sports Apparel:** Disruptive innovation opportunity: Combine high-performance materials and fashion-forward design to create active wear that not only enhances athletic performance but also makes a style statement. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize innovative and visually striking advertising campaigns, such as time-lapse photography, to showcase futuristic fashion collections and capture consumer attention. ## Related on Trend Hunter - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)