# High-Fashion Sneakers The Y-3 PureBoost ZG Primeknit Meld Two Worlds into One By Meghan Young | Published 2016-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/y3-pureboost-zg-primeknit References: [gq](http://www.gq.com/story/y-3-pure-boost-zg-primeknit-sneaker-of-the-week) & [adidas](http://www.adidas.com) The Y-3 PureBoost ZG Primeknit sneaker is essentially the blending of two worlds -- both of which exist in the [adidas universe](https://www.trendhunter.com/trends/adidas-and-y3). The high fashion black/white mixed Primeknit upper is finished with the brand's styrofoam-like soles (aka Boost technology). Designed by [Yohji Yamamoto](https://www.trendhunter.com/trends/yohji-yamamoto-2), the Y-3 PureBoost ZG Primeknit sneaker "basically are the perfect sneaker for walking around the city for hours or, if you're really feeling stunt-tastic, even for the gym," writes GQ. It's hard to argue with that. Granted, they are retailing for almost double the [Ultra Boost](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost). But many people will drop their hard earned cash on a product that is as versatile as these. Not to mention that the Y-3 PureBoost ZG Primeknit sneaker are still well below Kanye's signature shoe design. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Blending of Fashion and Sport:** The Y-3 PureBoost ZG Primeknit sneaker exemplifies the trend of merging high fashion aesthetics with athletic functionality. - **Boost Technology in Footwear:** The Y-3 PureBoost ZG Primeknit showcases the trend of utilizing unique sole materials, like styrofoam-like Boost technology, for enhanced comfort and performance. - **Versatile and Expensive Sneakers:** The Y-3 PureBoost ZG Primeknit represents the trend of customers willing to invest in high-quality sneakers that can be worn for various purposes and occasions, despite their higher price point. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the disruptive innovation opportunity of collaborating with sportswear brands to create high-end sneakers that combine fashion-forward design with functional features. - **Sportswear:** The sportswear industry can seize the opportunity to incorporate unique sole technologies, such as Boost technology, into their footwear offerings to enhance performance and comfort. - **Luxury Goods:** Luxury goods companies can tap into the demand for versatile luxury sneakers, like the Y-3 PureBoost ZG Primeknit, by creating premium and exclusive sneakers with innovative design elements. ## Related on Trend Hunter - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Sleek Hybrid Boot Mules](https://www.trendhunter.com/trends/yohji-yamamoto-2.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Chunky Hybrid Boot Mules](https://www.trendhunter.com/trends/y3-kyasu-overboot.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md)