# Futuristic Designed Lifestyle Sneakers adidas Releases Y-3 Itogo in Japanese-Inspired Aesthetics By Mickey Phoon | Published 2023-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/y3-itogo References: [adidas](https://www.adidas.com/us/y-3-iogo/ID6841.html?clickId=xR514pT89xyNRygxqjTDjTfGUkARTG1Y00000w0&cm_mmc=AdieAffiliates_IR-_-Sneaker) [adidas](https://www.trendhunter.com/trends/idoso-boost) released a futuristic design sneaker called the Y-3 Itogo from its [Y-3 line](https://www.trendhunter.com/trends/y3-kyasu-overboot). Japanese designs inspire the sneaker in footwear, which regularly feature future-like aesthetics onto them. Y-3 is an ongoing collaboration between prominent Japanese designer Yohji Yamamoto and adidas, and the designer's signature is featured on the bottom of the sneaker. A standout feature that this futuristic sneaker has is that its [Primeknit](https://www.trendhunter.com/trends/adidas-ultraboost-5x) upper is stitched and supported by two thick straps instead of utilizing glue. The sneaker contains a gum outsole and interchangeable midsoles, which can be switched out for various comfort level options. The options include a Lightstrike iteration or a BOOST option. Additionally, there is special branding placed on the straps of this sneaker. The Y-3 Itogo is available for $600. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 78% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Footwear:** Opportunity for footwear companies to collaborate with fashion designers to release sneakers with unique aesthetics and advanced engineering. - **Customizable Midsoles:** Opportunity for footwear companies to offer customizable midsoles for consumers to customize and change for their desired comfort level. - **Sustainable Footwear:** Opportunity for footwear companies to incorporate sustainable materials in their designs and manufacturing processes to mitigate environmental impact. ### Where This Applies - **Fashion:** Opportunity for fashion companies to explore collaborations with sportswear brands, incorporating unique designs to stand out amongst competitors. - **Sportswear:** Opportunity for sportswear companies to incorporate customizable technology and sustainable materials that enhance performance, while being environmentally conscious. - **Manufacturing:** Opportunity for manufacturing companies to incorporate innovative production techniques and sustainable materials in their manufacturing process. ## Related on Trend Hunter - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Sleek Hybrid Boot Mules](https://www.trendhunter.com/trends/yohji-yamamoto-2.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md)