# Y2K-Inspired Eyeshadow Palettes ColourPop Released a Nostolgic Eyeshadow Palette By Lima Kalim | Published 2024-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette References: [colourpop](http://colourpop.com/products/so-elemental-shadow-palette)  [ColourPop](https://www.trendhunter.com/trends/girls-nite-out) is embracing the YK2 trend by launching a themed eyeshadow palette called So Elemental. The palette includes matte, shimmer, and metallic hues that are reminiscent of the [Y2K](https://www.trendhunter.com/trends/y2k-baby-palette) era. The shades are ultra-pigmented and have a long-lasting formula that blends out easily. The palette includes nine shades: Angelite (metallic), Stay Lowkey (matte sparkle), 2000s (metallic), All Vibes (matte), Malibu Waves (pearlescent glitter), In the Zen (metallic), Calm Down (matte), Out of the Blue (metallic), and See Ya (matte). All the shades mentioned are variations of blues and silvers. By releasing a Y2K-inspired eyeshadow palette, ColourPop can cater to the [nostalgia trend](https://www.trendhunter.com/trends/nostalgia-mall) of returning to take fashion and makeup inspiration from the past. As Gen-Z continues to take inspiration from past looks, this product release also opens up its target market to be able to draw in that crowd. Image Credit: ColourPop ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 41% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Cosmetics:** Introducing makeup collections inspired by past decades can captivate a consumer base seeking to relive or experience iconic fashion eras. - **Ultra-pigmented Makeup:** Highlighting products with intense pigmentation and long-lasting formulas attracts users looking for high-performance beauty solutions. - **Themed Beauty Collections:** Launching makeup sets centered around specific themes or eras enables brands to create a cohesive and nostalgic consumer experience. ### Industries Being Reshaped - **Cosmetics Industry:** The beauty sector can innovate by integrating nostalgic references to capture the interest of consumers seeking familiarity and novelty. - **Fashion and Beauty Retail:** Retailers can leverage themed collections to enhance in-store and online shopping experiences, driving engagement and sales. - **Pop Culture Merchandise:** Companies focusing on pop culture can explore beauty products that resonate with popular trends from specific eras to broaden their market appeal. ## Related on Trend Hunter - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Nostalgia-Driven Makeup Launches](https://www.trendhunter.com/trends/strawberry-latte-collection.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md)