# Animal Implication Ads The Y&R WWF Campaign Creates Critters out of Inanimate Objects By Armida Ascano | Published 2010-12-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/y-r-wwf-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/wwf) The Y&R [WWF](https://www.trendhunter.com/trends/ikea-sandlpare) campaign exercises a creative way to communicate a simple concept. [Images of inanimate objects cleverly arranged](https://www.trendhunter.com/trends/3d-billboards) to resemble animals remind you that cuddly critters aren't thought of enough in daily life. These impeccably composed images are followed by the tagline, "If you see an animal, you're missing something," which ties into the campaign's plea to start making actions toward [saving endangered animals](https://www.trendhunter.com/trends/endangered-animal-lip-balm). Check out the Y&R WWF campaign in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Creative Ad Campaigns:** Opportunity for companies to creatively communicate their message in unique and attention-grabbing ways. - **Environmental Activism:** Increasing awareness and action towards protecting endangered species and the environment. - **Visual Storytelling:** Using visuals to convey messages and create emotional connections with the audience. ### Industries Being Reshaped - **Advertising:** Innovative advertising techniques and campaigns. - **Conservation:** Opportunities for organizations and businesses to support and participate in conservation efforts. - **Graphic Design:** Using graphic design skills to create visually impactful campaigns and imagery. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md)