# Tighty-Whities Revivals Men Opt for Snug Y-Fronts Rather Than Boxers By jesse ship | Published 2009-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/y-fronts-boxers-tighty-whities-underwear References: [metro](http://www.metro.co.uk/news/article.html?Y-front_sales_show_boxers_are_pants&in_article_id=634320&in_page_id=34) & [brooklynvegan](http://www.brooklynvegan.com/archives/2008/05/les_savy_fav_za_1.html) Maybe it was Zach Galfiniakis’s slovenly appearance in “The Hangover” that has caused men around the world to rethink their choice in undergarments and opt for the secure and style [Y-Front underwear](https://www.trendhunter.com/trends/manmade) over big and baggy boxer shorts. Given the popularity of [skinny jeans](https://www.trendhunter.com/trends/snugfit-denim), this should be a no-brainer. Even in London, men are opting for basic tighty-whities in droves, as sales have spiked an astonishing 35% in April according to [Debenhams](https://www.trendhunter.com/trends/boohoo-marketplace), the UK department store. However, this would come as no surprise to economist Alan Greenspan, who has been touting his gospel of Underwear Economics for months already. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Revival of Y-front Underwear:** Men are rethinking their choice in undergarments and opting for the secure and stylish Y-Front underwear over baggy boxer shorts. - **Popularity of Tighty-whities:** Sales of basic tighty-whities have spiked 35% in April. - **Underwear Economics:** Economist Alan Greenspan has been touting his gospel of Underwear Economics for months. ### Who This Affects Most - **Apparel and Fashion:** The apparel and fashion industry can capitalize on the revival of classic undergarments. - **Retail:** Retail stores can take advantage of the increased demand for Y-Front underwear. - **Economics:** The concept of Underwear Economics can be explored by economists and businesses alike to study the impact of small, everyday choices on consumer behavior. ## Related on Trend Hunter - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md)