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# Beneficially Sweetened Gum
Xlear's Range of Xylitol Gum is Better for Keeping Tooth Decay at Bay

By Alyson Wyers | Published 2015-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/xylitol-gum
References: [xlear](http://www.xlear.com/spry-dental-defense/xylitol-products/adults/natural-chewing-gum/)

If you want to do more for your teeth, chewing xylitol gum after eating is one option, especially if you can't brush. Xlear offers their Spry Dental Defense line in five flavors and four package sizes -- all of which are aimed to reduce the risk of tooth decay.

Xylitol is a sweetener recommended not just by dentists, but by medical doctors, pediatricians, periodontists and other health professionals for those who are concerned with oral health. It's also beneficial for upper respiratory health and cutting back on sugar consumption in general.

The xylitol gum is made with natural and non GMO ingredients. In addition to being free of sugar, the chewing gum is also gluten-free.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Xylitol Gum for Oral Health:** An opportunity for disruptive innovation lies in creating new and innovative flavors of xylitol gum that specifically target different oral health concerns.
- **Health Benefits of Xylitol:** There is potential for disruptive innovation in utilizing xylitol as an ingredient in a wide range of health products such as dental hygiene products, respiratory health aids, and sugar alternatives.
- **Non-gmo and Gluten-free Gum:** An opportunity for disruptive innovation exists in developing and marketing a wide variety of non-GMO and gluten-free gums to cater to the growing market of health-conscious consumers.

### Industries Being Reshaped

- **Oral Care Products:** There is a potential for disruptive innovation in the oral care industry by incorporating xylitol into toothpaste, mouthwash, and other dental hygiene products to enhance the benefits of oral health.
- **Health Food and Beverage:** Disruptive innovation can be explored in the health food and beverage industry by incorporating xylitol as a sugar alternative in a variety of products, such as energy bars, beverages, and snacks.
- **Alternative Sweeteners:** An opportunity for disruptive innovation lies in the alternative sweetener industry by developing new and improved processes for producing xylitol and incorporating it into various sweetened products, such as candies and desserts.

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