# Patriotic Drink Campaigns This Summer, XYIENCE is Fueling Patriotism in American Consumers By Laura McQuarrie | Published 2016-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xyience References: [prnewswire](http://www.prnewswire.com/news-releases/xyience-energy-drink-launches-fuel-your-patriotism-summer-long-promotion-300280197.html) & [xyience](http://www.xyience.com/summer) For major summer events like the Fourth of July and the Summer Olympic Games in Rio, XYIENCE energy drink launched the 'Fuel Your Patriotism' campaign. Over the summer-long promotion, consumers will be able to enter daily sweepstakes for their chance to win prizes, including USA-themed apparel and accessory items offered in partnership with holiday-themed clothing company [Tipsy Elves](https://www.trendhunter.com/trends/pizza-hut-9). In total, there will be 200 prizes given out that include printed with bold red, white and blue colors, as well as patriotic flag-inspired star and stripe motifs. As well as helping Americans celebrate Independence Day and cheer on [Team USA](https://www.trendhunter.com/trends/red-white-blue-sparkling-float1) in Rio, XYIENCE also notes that this is a particularly exciting time of year for Americans, as the summer months will lead into the upcoming presidential election. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Patriotic Drink Campaigns:** Opportunity for energy drink companies to launch patriotic-themed marketing campaigns during major summer events. - **Daily Sweepstakes Promotions:** Opportunity for brands to engage consumers through daily sweepstakes promotions tied to special events and holidays. - **Partnerships with Holiday-themed Clothing Companies:** Opportunity for brands to collaborate with holiday-themed clothing companies to offer unique and patriotic apparel and accessories as prizes. ### Who This Affects Most - **Energy Drink:** Energy drink companies can tap into patriotic marketing campaigns to attract and engage American consumers during major summer events. - **Promotions and Events:** Promotional agencies and event organizers can leverage daily sweepstakes promotions to enhance consumer participation and excitement during special events and holidays. - **Fashion and Apparel:** Holiday-themed clothing companies can partner with brands to create limited edition patriotic apparel and accessories for special promotions and events. ## Related on Trend Hunter - [Patriotic Americana Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-red-white-blue-razz.md) - [Patriotic Blended Refreshments](https://www.trendhunter.com/trends/firecracker-freeze.md) - [Summertime Americana Chip Branding](https://www.trendhunter.com/trends/pringles-fourth-of-july.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Patriotic Popsicle-Inspired Cocktails](https://www.trendhunter.com/trends/bombarita.md) - [Veteran-Honoring Energy Drinks](https://www.trendhunter.com/trends/phorm-energy-honor-educate-unite.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md)