# Chess-Inspired Statement Sunglasses Etnia Barcelona Unveils Its XX Anniversary Collection By Niko Pajkovic | Published 2021-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/xx-anniversary-collection References: [highsnobiety](https://www.highsnobiety.com/p/etnia-barcelona-20th-anniversary-chess/) & [etniabarcelona](https://www.etniabarcelona.com/ca/en) Luxury European sunglasses brand Etnia Barcelona is celebrating its 20th Anniversary with the launch of its XX Anniversary Collection, an assortment of [thick-framed, chess-inspired shades](https://www.trendhunter.com/trends/modern-retro-collection). The XX Anniversary Collection has been launched with a playful campaign that aims to celebrate the timelessness of the brand's [iconic sunglasses](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear). Images of significant historical figures, including Alfred Hitchcock, Princess Diana, and Napoleon, are shown, modeling some of the new pairs. In addition, each pair of sunglasses are named after famous chess-loving icons such as Frida Kahlo, J.F. Kennedy, Stanley Kubrick, and Albert Einstein. As for the shades themselves, the collection's new frames use natural acetate, made from cotton and wood, and combine them with HD mineral lenses (the brand's in-house technology). The XX Anniversary Collection is currently available on Etnia Barcelona's website. Image Credit: Etnia Barcelona ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Chess-inspired Sunglasses:** Luxury sunglass brands can create chess-inspired sunglasses that celebrate iconic personalities, integrating innovative designs and eco-friendly materials to attract chess lovers. - **Timeless Campaigns:** Sunglass brands should market their products with playful campaigns that celebrate iconic personalities, emphasizing the timelessness and uniqueness of their product. - **Natural Acetate Frames:** Sunglass companies can incorporate eco-friendly materials when making sunglasses like natural acetate that is made from cotton and wood matched with HD mineral lenses to create a sustainable and unique experience. ### Where This Applies - **Luxury Sunglasses:** Luxury sunglass brands can create statement chess-inspired sunglasses with eco-friendly materials while marketing it with a fun campaign to attract chess-enthusiasts and fashionistas. - **Green Technology:** Sunglass companies can invest in eco-friendly materials, promoting sustainability in the production of sunglass frames and lenses, a harnessing green technology advancement for more unique and sustainable experiences. - **Fashion Accessories:** Sunglass companies should market sunglasses as timeless accessories that can be used to celebrate iconic personalities while integrating eco-friendly materials to promote sustainability in fashion designs and products. ## Related on Trend Hunter - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md)