# Headphone-Equipped Face Masks The Honeywell x will.i.am 'Xupermask' Has HEPA Filters and More By Michael Hemsworth | Published 2021-04-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/xupermask References: [uncrate](https://uncrate.com/honeywell-x-william-xupermask/) & [xupermask](https://xupermask.com) The Honeywell x will.i.am 'Xupermask' is a collaboration face mask created to transform perceptions of essential face coverings and offer wearers a more multifunctional experience. The face mask is paired with [noise-cancelling earbuds](https://www.trendhunter.com/trends/active-noisecancelling-earphones) as well as microphones, [Bluetooth 5.0 connectivity](https://www.trendhunter.com/trends/overear-headphones1) and more. The mask is equipped with a series of HEPA Filters that are paired with two three-speed fans to maximize breaking comfort when being worn for extended periods. The Honeywell x will.i.am 'Xupermask maintains a secure seal on the face thanks to silicone and features a design created by costume designer Jose I. Fernandez along with a series of LEDs for enhanced style. The mask will be launched for purchase on April 8, 2021 at a price point of $299 in very limited quantities and will come with a three-month supply of HEPA Filters, a USB charger, a carrying case and earbud tips. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Face Masks:** Opportunity for creating face masks that do more than just cover the face, such as integrating headphones, microphones, and filters. - **Noise-cancelling Wearables:** Expansion of noise-cancelling technology beyond headphones and earbuds to include face masks for an enhanced audio experience. - **Fashionable Health Products:** The intersection of fashion and health presents a space for innovative designs, such as the incorporation of LEDs and using designers for product creation. ### Sectors Adopting This - **Personal Protective Equipment (PPE):** Opportunity to create more innovative PPE that meets the needs of consumers, including enhanced functionality and design. - **Audio and Wearable Technology:** Development of technologies such as noise-cancelling systems designed for face masks could create new markets for consumer tech. - **Health and Wellness:** Innovative health products in the wellness space, such as fashionable and multifunctional face masks, presents an opportunity for growth and development. ## Related on Trend Hunter - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Air-Purifying Headphones](https://www.trendhunter.com/trends/dyzon-zone-headphones.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Soundproof Microphone Masks](https://www.trendhunter.com/trends/the-phasma.md)