# Celeb-Developed Customizable Masks Will.i.am Unveils Limited Edition Set of Xuperfab Masks By Niko Pajkovic | Published 2021-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/xuperab-masks References: [hypebeast](https://hypebeast.com/2021/11/will-i-am-xuperfab-mask-limited-edition-collection-release-info) & [xupermask](https://xupermask.com/) Famous rapper [Will.i.am](https://www.trendhunter.com/trends/2023-gt-63s-e) and tech company Honeywell have unveiled a new limited-edition line of Xuperfab Masks. The company's latest rendition boasts a reimagined design that promises to provide wearers with a new and improved breathing experience. In addition to the high concept design, the new mask also comes equipped with a unique aromatherapy element, a customizable patch system, and Honeywell filler inserts. Another standout addition is the introduction of [earbud holders](https://www.trendhunter.com/trends/hear-hush-hoops), an obvious design choice for the superstar musician, Will.i.am. The mask is made from a highly moisture-resistant fabric for superior hygiene, differing from the original masks made from silicon and mesh. Lastly, the limited-edition Xuperfab Mask was designed to be highly customizable, which is why it comes with 18 patches, 54 scented stickers, and 12 Honeywell filters. Image Credit: Xuperfab Mask ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Customizable Masks:** The rise of customizable masks presents an opportunity for businesses to offer a unique and personal protective gear experience. - **Breathable and Aromatherapy Masks:** The introduction of breathable and aromatherapy elements in masks offer an innovative way to enhance user experience and satisfaction. - **Moisture-resistant Mask Fabric:** Moisture-resistant materials for masks offer a new and important technology that can improve hygiene and comfort. ### Where This Applies - **Fashion and Apparel Industry:** Fashion companies can venture into the production of customizable and stylish masks that cater to different preferences and design needs. - **Technology Industry:** Technology industries can harness technology to integrate aromatherapy and earbud holders into masks for enhanced customer satisfaction. - **Healthcare Industry:** The healthcare industry can explore the use of moisture-resistant materials in medical-grade masks to improve hygiene and comfort for healthcare workers. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Celebrity-Designed EVs](https://www.trendhunter.com/trends/2023-gt-63s-e.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Fluidless Scent-Releasing Facemasks](https://www.trendhunter.com/trends/smart-face-mask-1.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md)