# Mountainside Pizza Deliveries Nissan and PIZZA-LA Team Up for an Xtreme Delivery in the Snow By Laura McQuarrie | Published 2015-03-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/xtreme-delivery References: [creativecriminals](http://creativecriminals.com/nissan/the-xtreme-delivery-2) & [www2.nissan.co.jp](http://www2.nissan.co.jp/SP/X-TRAIL/XTREMEDELIVERY/) Following its wildly successful Xtreme Delivery service last year, Nissan is teaming up again with Japan's PIZZA-LA for more crazy antics. To announce the revival of the service in a spectacularly dramatic fashion, the two brands came together for the first few weeks of February to prove that no destination is off-limits for the Nissan X-Trail. The stunt had the car mission through snow-capped mountains, tough terrain and harsh weather conditions to bring people boxes of what they craved most. As well as being a great testament to the ability of Nissan's powerful vehicles, this also shows how willing PIZZA-LA is to bend over backwards in order to accommodate the challenging delivery orders of its customers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Extreme Delivery Services:** The rise of extreme delivery services could be an opportunity for businesses to showcase their capabilities by providing unconventional and ambitious delivery options. - **Collaborative Marketing Campaigns:** Companies can team up to create unique and engaging collaborative marketing campaigns that can help improve sales by boosting brand visibility and customer experience. - **Weather-resistant Vehicles:** Automotive industry can invest in manufacturing more weather-resistant cars with features that can enhance safety during extreme weather while making deliveries. ### Who This Affects Most - **Food & Beverage Delivery Services:** Collaboration between automotive and food industries can drive more innovation in delivery services and create competitive advantages that may enhance customer loyalty and satisfaction. - **Automotive Industry:** Automakers can invest more in R&D and reposition their products as more suitable for tough terrains and weather conditions to meet the growing demand for sportier and weather-resistant vehicles. - **Marketing and Advertising Industry:** Digital marketers can leverage social media to create engaging campaigns and spread the word about extreme delivery services and the unique experiences they offer. ## Related on Trend Hunter - [Subway Pizza Deliveries](https://www.trendhunter.com/trends/underground-delivery.md) - [Soda-Paired Pizza Deals](https://www.trendhunter.com/trends/pepsi-chase-cars.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Motorized Tray Cars](https://www.trendhunter.com/trends/nissan-e4orce-ramen-counter.md) - [Warming Delivery E-Bikes](https://www.trendhunter.com/trends/dxb-delivery-bike.md)