# Candy-Inspired Hydration Powders XTEND Debuts a Collaboration with Airheads for Three New Flavors By Kanesa D | Published 2023-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xtend References: [bevnet](https://www.bevnet.com/news/2023/xtend-launches-collaboration-with-airheads) & [cellucor](https://cellucor.com/products/xtend-x-airheads-candy)  XTEND has united with [AIRHEADS](https://www.trendhunter.com/trends/muscle-recovery-candy-supplements) for a sweet collaboration that brings three new flavors: ‘Cherry,’ ‘[Blue Razz](https://www.trendhunter.com/trends/boost-candy-co),’ and ‘White Mystery.’ XTEND’s new collaboration contains seven grams of BCAAs, hydrating electrolytes, and performance ingredients for muscle recovery and nutrition. Each flavor contains branched-chain amino acids, L-Leucine, L-Glutamine, L-Isoleucine, L-Valine, and more. When it comes to electrolytes, XTEND offers sodium citrate, sodium chloride, and potassium chloride for optimal hydration. AIRHEADS x XTEND also contains zero sugar and zero carbohydrates to help consumers maximize their performance without compromising on healthy ingredients. Each pack includes thirty servings of muscle recovery powder, and consumers can subscribe for multiple months to receive a discount. The three-flavor AIRHEADS x XTEND collaboration is now available on the [Cellucor](https://www.trendhunter.com/trends/flavored-creatine) website. Image Credit: XTEND ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 35% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Candy-inspired Hydration Powders:** A new trend in the health and wellness industry that capitalizes on nostalgia and flavor innovation to promote hydration and muscle recovery. - **Zero-sugar Sports Nutrition:** A growing trend in the sports and fitness industry that caters to health-conscious consumers and promotes ingredient transparency. - **Subscription-based Health Products:** An emerging trend in the e-commerce industry that offers recurring revenue streams and convenience to health-conscious consumers. ### Who This Affects Most - **Health and Wellness:** Industry participants have an opportunity to innovate on product flavors and formulations to cater to consumers seeking healthy and nostalgic hydration supplements. - **Sports and Fitness:** Industry participants have an opportunity to capture a growing segment of health-conscious consumers by offering innovative and transparent sports nutrition products. - **E-commerce:** Industry participants have an opportunity to leverage subscription-based business models for recurring revenue and convenient delivery of health products. ## Related on Trend Hunter - [Muscle Recovery Candy Supplements](https://www.trendhunter.com/trends/muscle-recovery-candy-supplements.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Candy-Flavored Performance Mixes](https://www.trendhunter.com/trends/c4-energy-aminos.md) - [Candy-Inspired Sports Nutrition Products](https://www.trendhunter.com/trends/pez-candy.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Citrusy Sugar-Free Electrolytes](https://www.trendhunter.com/trends/salty-citrus-twist-salthead.md) - [Summer Treat Hydration Powders](https://www.trendhunter.com/trends/liquid-iv-1.md) - [Hydrate Electrolyte Powders](https://www.trendhunter.com/trends/hydrate-electrolyte-powder.md)