# Zero-Sugar Electrolyte Packs Nutrabolt Launches XTEND® Healthy Hydration™, a New Electrolyte Mix By Kanesa D | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xtend-healthy-hydration References: [prnewswire](https://www.prnewswire.com/news-releases/nutrabolt-launches-xtend-healthy-hydration-new-zero-sugar-electrolyte-drink-mix-packs-301658277.html) & [nutrabolt](https://www.nutrabolt.com/)  [Nutrabolt](https://www.trendhunter.com/trends/c4-energy-drinks) has launched the ‘XTEND® Healthy Hydration™’ [electrolyte drink mix](https://www.trendhunter.com/trends/celt-salt), which comes in three delightful flavors: ‘Lemon Lime,’ ‘Strawberry Banana,’ and ‘Raspberry Lemonade. ‘XTEND® Healthy Hydration™’ is a versatile, on-the-go electrolyte supplement that provides customers with a hydration boost while also being a source of D & B Vitamins. The electrolyte drink packs contain six key electrolytes and amino acids which boost hydration levels, making Nutrabolt’s offering unlike any other within the hydration category. XTEND® Healthy Hydration™ drink mix, which needs to be added to water for consumption, was created with insights from [active lifestyle customers](https://www.trendhunter.com/trends/cowbell-hydration) in mind. "We are thrilled to offer superior and healthier hydration for the on-the-go active lifestyle consumer with XTEND® Healthy Hydration™," says John Herman, President of Sales and Marketing at Nutrabolt. "As the leading BCAA brand in the United States, XTEND® has supported athletes in their recovery for over ten years, and we believe this new product will deliver next-level hydration when consumers need it most, whether in the gym or on-the-go." Image Credit: Nutrabolt ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Zero-sugar Electrolyte Supplements:** Nutrabolt's XTEND® Healthy Hydration™ provides a unique zero-sugar electrolyte drink mix that is versatile and on-the-go. - **Personalized Hydration Supplements:** A trend towards more personalized hydration supplements with specific vitamins and electrolytes can be seen with Nutrabolt's XTEND® Healthy Hydration™ line - **Eco-friendly Hydration Options:** There is a growing trend towards eco-friendly hydration products like Nutrabolt's XTEND® Healthy Hydration™ that come in powder form, reducing single-use plastic waste. ### Sectors Adopting This - **Sports and Fitness Industry:** The sports and fitness industry can benefit from offering customers eco-friendly and personalized hydration supplements like Nutrabolt's XTEND® Healthy Hydration™ line. - **Health and Wellness Industry:** The health and wellness industry can offer customers products like Nutrabolt's XTEND® Healthy Hydration™ line that are zero-sugar and contain specific vitamins and electrolytes. - **Food and Beverage Industry:** The food and beverage industry can innovate their products with eco-friendly packaging options, like Nutrabolt's XTEND® Healthy Hydration™'s powder form, to reduce single-use plastic waste and appeal to environmentally conscious customers. ## Related on Trend Hunter - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md) - [Citrusy Sugar-Free Electrolytes](https://www.trendhunter.com/trends/salty-citrus-twist-salthead.md) - [Electrolyte Hydration Cubes](https://www.trendhunter.com/trends/waterdrops-microlyte.md)