# Inclusive Esports Partnerships XSET and Samsung Partner to Create Opportunities for Women in Games By Kanesa D | Published 2024-10-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xset-and-samsung References: [esportsinsider](https://esportsinsider.com/2024/10/xset-samsung-galaxy-partnership) & [xset](https://xset.com/?srsltid=AfmBOoor3gOlCPDIvlYdZ7da88EdgK_xHoo-VFT8aWfuZV8vC8I7GyiQ)  [XSET](https://www.trendhunter.com/trends/ganga) and [Samsung](https://www.trendhunter.com/trends/one-tap-campaign) have announced a collaborative partnership focused on fostering greater inclusion and diversity in the esports industry. Launching at the upcoming ComicCon convention, this partnership will include activations that will connect XSET’s female content creation team with attendees, while also allowing games to showcase their skills through [PUBG Mobile matches](https://www.trendhunter.com/trends/samsung-moonton) and giveaways. “Together, we’re not just advancing technological innovation; we’re redefining what it means to be a gamer in today’s world. The XSET QUEENS embody the spirit of innovation and diversity that both our brands champion,” said Brynanna Goecke, Chief Revenue Officer at XSET. The duo is also set to collaborate on a set of new activations and initiatives in the coming months, all rooted in diversity, equity and inclusion. Image Credit: XSET ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 53% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Women-inclusive Gaming Communities:** Emerging partnerships focus on creating inclusive environments for female gamers, breaking traditional gender barriers in the industry. - **Diversity-driven Esports Events:** Collaborative initiatives at conventions showcase the talents of diverse gaming teams, emphasizing inclusivity and broad representation. - **Brand Collaborations for Social Impact:** Large tech and gaming companies are partnering to drive social change, integrating diversity and inclusion into industry standards. ### Who This Affects Most - **Esports:** The esports industry benefits from new collaboration models that prioritize diversity and inclusion, attracting a broader audience. - **Technology:** Tech companies enhance their market presence by supporting inclusive gaming partnerships, demonstrating a commitment to social equity. - **Event Management:** Event management firms are innovating by incorporating diversity-focused activations, enhancing the appeal and inclusivity of large gatherings. ## Related on Trend Hunter - [Collaborative Esports Events](https://www.trendhunter.com/trends/one-tap-campaign.md) - [Women-Focused Esports Series](https://www.trendhunter.com/trends/gen-g.md) - [Mobile Esports Partnerships](https://www.trendhunter.com/trends/tribe-gaming.md) - [African Esports Phone Partnerships](https://www.trendhunter.com/trends/playprovince.md) - [Esports Artist Partnerships](https://www.trendhunter.com/trends/ganga.md) - [Women's Tournament Partnerships](https://www.trendhunter.com/trends/international-esports-federation.md) - [Femme-Focused Tournament Series](https://www.trendhunter.com/trends/thunderpick-1.md) - [Expanded Entertainment Companies](https://www.trendhunter.com/trends/xset.md) - [Mobile Esports Events](https://www.trendhunter.com/trends/tribe-gaming-1.md)