# In-Broadcast Football Stats Thursday Night Football Broadcasts Will Display X-Ray Technology By Daniel Johnson | Published 2019-09-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xray-technology References: [engadget](https://www.engadget.com/2019/09/26/amazon-x-ray-thursday-night-football/) & [press.aboutamazon](https://press.aboutamazon.com/news-releases/news-release-details/amazon-prime-video-launches-new-features-thursday-night-football) [Amazon](https://www.trendhunter.com/trends/echo-pops) has announced that its X-Ray technology will be used in Thursday Night Football. Viewers will now be able to access X-Ray technology, which will give fans access to Next Gen Stats, which will be presented on the game screen. Previously Next Gen Stats were only available to either coaches or announcers. The technology is able to display facts such as the average throw time of a quarterback. The technology will be available on Android, iOS, as well as [Fire TV](https://www.trendhunter.com/trends/game-pass-cloud-fire-tv) devices. Next-Gen Stats are able to be accessed by selecting the "Stats by X-Ray" button on the screen, however, Fire TV users will be able to access the stats by pressing the up button during the broadcast. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **X-ray Technology in Broadcasts:** The use of X-Ray technology in live broadcasts opens up opportunities for enhanced viewer engagement and data-driven analysis during sports events. - **Next Gen Stats Accessibility:** The availability of Next Gen Stats to viewers on multiple platforms allows for a more immersive and interactive sports viewing experience. - **Real-time Sports Data Visualization:** The display of real-time sports data on the game screen enables innovative ways to analyze and interpret game statistics during live broadcasts. ### Where This Applies - **Broadcasting:** The integration of X-Ray technology and Next Gen Stats into live broadcasts presents an opportunity for broadcasters to provide unique and engaging content for sports fans. - **Sports Analytics:** Access to Next Gen Stats by viewers allows sports analytics companies to explore new avenues of data-driven analysis and develop innovative products and services. - **Streaming Devices:** The inclusion of X-Ray technology and Next Gen Stats on streaming devices like Fire TV opens up possibilities for streaming platforms to differentiate their offering and attract sports enthusiasts. ## Related on Trend Hunter - [Camera Systems](https://www.trendhunter.com/trends/sony-hawkeye.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Vital Statistic Trackers](https://www.trendhunter.com/trends/zebras-rfid-tags.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Livestream Football Apps](https://www.trendhunter.com/trends/nfl.md) - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md) - [AI-Based Football Predictions](https://www.trendhunter.com/trends/football-predictions.md) - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [AR-Enabled NFT Football Hunts](https://www.trendhunter.com/trends/state-farm1.md)