# Shapewear Empowering Giveaways Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign By Grace Mahas | Published 2023-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xpressyourself References: [shapellx](https://www.shapellx.com/) Leading shapewear brand, [Shapellx](https://www.trendhunter.com/trends/inner-armour), is celebrating its 4th anniversary with the launch of the #XpressYourself campaign, offering customers a chance to win an all-expenses-paid trip for two to Universal Studios Hollywood. The brand, renowned for its premium shapewear and activewear, has been empowering women to embrace their confidence through high-quality products for the past four years. To participate, entrants are required to create a 20-second outfit change video showcasing Shapellx shapewear, using the hashtag #XpressYourselfGiveaway and tagging @Shapellxofficial. Following, liking, and commenting will earn extra points. The grand prize includes round-trip airfare, one-night hotel accommodation, and Universal Studio tickets. The campaign, running from September 23rd to October 8th, is a testament to Shapellx’s commitment to celebrating self-expression and body positivity, while also expressing gratitude to its loyal customer base. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 36% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Self-expression:** Shapellx's #XpressYourself campaign encourages customers to showcase their unique style and personality through outfit change videos using the brand's shapewear. - **Body Positivity:** Shapellx's anniversary campaign promotes body confidence and embraces diversity by celebrating self-expression and showcasing the brand's high-quality shapewear products. - **Giveaways:** Shapellx's #XpressYourself campaign offers customers the opportunity to win an all-expenses-paid trip for two to Universal Studios Hollywood, reinforcing the brand's commitment to rewarding and engaging its loyal customer base. ### Who This Affects Most - **Fashion:** The fashion industry can take inspiration from Shapellx's anniversary campaign to promote self-expression, body positivity, and engage customers through giveaways. - **Retail:** Retailers can explore the potential of running interactive campaigns like Shapellx's #XpressYourself campaign to build brand loyalty, generate customer engagement, and reward loyal customers. - **Travel and Tourism:** The travel and tourism industry can learn from Shapellx's giveaway campaign strategy to attract customers by offering exciting experiences and alluring rewards to drive customer engagement and increase brand visibility. ## Related on Trend Hunter - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Summery Compression Clothing Collections](https://www.trendhunter.com/trends/spanx-active.md)