# High-ABV Iced Teas Xpress Harder Iced Tea Boasts 9.9% ABV in a 24-Ounce Single-Serve Can By Laura McQuarrie | Published 2024-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xpress-harder-iced-tea References: [bevnet](https://www.bevnet.com/pr/2024/09/16/beverage-industry-pioneer-michael-michail-launching--xpress-harder-iced-tea) & [xpressharder](http://www.xpressharder.com)  Xpress Harder Iced Tea is the first 9.9% ABV [hard iced tea](https://www.trendhunter.com/trends/hard-iced-tea-line) on the market in a 24-ounce single-serve can. These beverages are made with a base of real brewed black tea and natural fruit flavors to create vibrant varieties like Peach, Zesty Lemon and Raspberry. The packaging for Xpress Harder Iced Tea references high-speed bullet trains and the rail networks that are being introduced across the United States. At the same time some adult consumers are seeking no- and low-ABV drinks for health and wellness reasons, there’s simultaneously a thriving market for [high-ABV products](https://www.trendhunter.com/trends/avenue-8) that cater to those looking for a more indulgent experience. Xpress Harder Iced Tea appeals to drinkers who enjoy [bold flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) and the potency of stronger beverages, and reaches them through convenience stores and hypermarkets. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 61% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **High-abv Beverages:** The introduction of high-ABV hard iced teas signifies a growing market for stronger alcoholic beverages that deliver a potent experience. - **Unique Packaging Designs:** Innovative packaging inspired by high-speed bullet trains enhances product attraction and aligns with modern consumer aesthetics. - **Flavor Innovation:** The use of real brewed black tea and natural fruit flavors in high-ABV beverages highlights a trend towards more authentic and diverse taste profiles. ### Industries Being Reshaped - **Alcoholic Beverages:** The emergence of high-ABV hard iced teas reflects changing consumer preferences and provides growth opportunities in the ready-to-drink alcohol sector. - **Packaging and Design:** Creative and thematic packaging designs open new avenues for standing out on crowded retail shelves and attracting consumer interest. - **Flavored Beverages:** The incorporation of natural fruit flavors into alcoholic drinks offers potential for product differentiation and caters to a desire for more complex flavor experiences. ## Related on Trend Hunter - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md) - [Robust Hard Iced Teas](https://www.trendhunter.com/trends/robust-hard-iced-tea.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/twisted-tea-extreme.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md) - [Boldly Flavored Hard Teas](https://www.trendhunter.com/trends/hard-teas.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [Boozy Green Tea Refreshments](https://www.trendhunter.com/trends/citrus-green-tea.md)