# Uniform 3D Frames Manufacturers Standardize 3D Tech with the Launch of Xpand By Omar Yusuf | Published 2011-08-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xpand References: [gizmodo](http://gizmodo.com/5828667/the-manufacturers-are-finally-standardizing-3d-glassestogether) & [xpand.me](http://www.xpand.me/shop/universal-3d-glasses/universal-3d-glasses/) Xpand intends to remedy a glaring problem that early adopters of personal 3D technology have certainly noticed: non-uniformity. For too long, consumers have been forced to purchase hundred dollar glasses which aren't compatible with foreign brand televisions. Starting on August 9th, Xpand 3D glasses will be available for $125 and promise compatibility between all 3D televisions, projectors and computer monitors. This initiative was the result of lengthy talks between [Sony](https://www.trendhunter.com/trends/goovis-g3x), [Panasonic](https://www.trendhunter.com/trends/meganex) and [Samsung](https://www.trendhunter.com/trends/samsung-odyssey-3d-g90xh), the three largest proponents of the cutting-edge technology. The logic was simple: If customers are forced to choose between brands, it's likely they may avoid 3D hardware altogether. The Xpand 3D glasses are a testament to compromise and level-headedness in an otherwise cut-throat industry. Had the manufacturers failed to come to an agreement, 3D technology may have ended up as a simple fad, as opposed to a multimedia standard. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Uniform 3D Technology:** Standardizing 3D glasses for compatibility across all brands of 3D televisions, projectors, and monitors. - **Collaborative Manufacturing:** Manufacturers working together to solve compatibility issues in the 3D technology industry. - **Consumer-friendly 3D Experience:** Providing consumers with a seamless and hassle-free 3D viewing experience through universal 3D glasses. ### Who This Affects Most - **Consumer Electronics:** Developing and producing standardized 3D glasses for use with 3D televisions, projectors, and monitors. - **Entertainment:** Enhancing the immersive experience by eliminating compatibility issues with 3D technology. - **Manufacturing:** Collaborating with other manufacturers to create universal 3D glasses and drive the adoption of 3D technology. ## Related on Trend Hunter - [Cinema-Scale AR Smart Glasses](https://www.trendhunter.com/trends/lightweight-ar-glasses.md) - [Portable XR Screens](https://www.trendhunter.com/trends/rayneo-air-3s-pro.md) - [Glasses-Free 3D Laptops](https://www.trendhunter.com/trends/3d-laptop.md) - [Head-Mounted HD Displays](https://www.trendhunter.com/trends/goovis-g3x.md) - [Collaborative Gaming Display Glasses](https://www.trendhunter.com/trends/asus-rog-xreal-r1.md) - [AR Cinema Glasses](https://www.trendhunter.com/trends/xreal.md) - [Protective Connected Workforce Eyewear](https://www.trendhunter.com/trends/vuzix-shield-3d.md) - [Compatible USB AR Glasses](https://www.trendhunter.com/trends/xreal-one.md) - [Three-Dimensional Mixed-Reality Displays](https://www.trendhunter.com/trends/looking-glass-1.md)