# Naughty Retail Windows Window Shoppers Go HOHO for XOXO By TopDog | Published 2009-12-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/xoxo-peep-window References: [thefrisky](http://www.thefrisky.com/post/246-xoxos-been-naughty-this-holiday-season/) & [us.cnn](http://us.cnn.com/video/?/video/offbeat/2009/12/01/moos.peep.window.cnn) For some, window shopping is a traditional part of the festive season, but this holiday season, passersby might be getting a little more of an eyeful than usual. Fashion retailer XOXO has soared to new heights of [seasonal marketing](https://www.trendhunter.com/trends/holiday-your-way) with their [naughty XOXO peep window](https://www.trendhunter.com/trends/valentines-day-chocolates-1) which, instead of displaying traditional holiday sale items, features [fashion models changing their wardrobes](https://www.trendhunter.com/trends/chanel-winter-tale) in front of mass crowds on the street. I’m thinking about changing my views on window shopping after watching this video. Happy Holidays! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Seasonal Marketing:** Using unconventional and provocative displays in retail windows during the holiday season to generate buzz and capture attention. - **Interactive Shopping Experiences:** Creating engaging and immersive experiences for customers by incorporating technology and live elements into window displays. - **Alternative Retail Strategies:** Deviating from traditional retail practices by using unconventional methods, such as showcasing real-time wardrobe changes, to attract customers. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage innovative window displays to stand out and create a memorable brand experience. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses create attention-grabbing and consumer-engaging window displays. - **Technology and Retail:** Technological advancements can be integrated into retail windows to create interactive and immersive shopping experiences. ## Related on Trend Hunter - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)