# Singer-Branded Summer Streetwear The XO’TWOD Summer 2016 Collection Uses Minimalist Designs By Riley von Niessen | Published 2016-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/xotwod References: [hypebeast](http://hypebeast.com/2016/5/the-weeknd-ss16-fan-merch) & [theweeknd](http://www.theweeknd.com/) Toronto-born singer The Weeknd has released his XO’TWOD 2016 Spring/Summer clothing line. The singer's merchandise utilizes streetwear inspiration and comes in black and white with minimalist branding that decorates each piece. In doing so, The Weeknd's most recent collection works as a stylish brand that looks good while also showing fans' love for the artist. The pieces carry his motto XO’TWOD, an acronym that stands for "XO 'Til We Overdose" -- playing on the hazy party scene that is portrayed in many of his songs. The collection features unisex t-shirts, short-sleeve hoodies, crewneck crop-tops, long shorts and tank tops -- making them perfect for summer weather wardrobes. As shown with the popularity of Kanye West and Justin Bieber clothing, artist merchandise is proving to be instrumental in many streetwear looks of late. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Artist Merchandise Clothing Lines:** With the rise of artist merchandise-inspired clothing lines, there are opportunities for companies to collaborate with musicians and create unique fashion collections that appeal to fans. - **Minimalist Streetwear Designs:** The popularity of minimalist streetwear designs presents opportunities for companies to create clothing lines that feature simple yet stylish branding. - **Unisex Summer Apparel:** Creating unisex summer apparel collections opens up opportunities for companies to reach a wider audience and offer versatile options for different fashion tastes. ### Who This Affects Most - **Fashion:** The fashion industry can collaborate with musicians and artists to create clothing lines that appeal to fans and incorporate the artist's brand. - **Music:** The music industry can create additional revenue streams by developing merchandise clothing lines for their artists that reflect their unique style and brand. - **Marketing:** Marketing agencies can work with artists to create clothing lines that generate buzz and excitement around their brand, while also catering to consumer demand for unique and stylish clothing options. ## Related on Trend Hunter - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md)