# Gourmet Churros Xooro Brings Elegance to a Sugar-Coated Kids' Favorite By Marissa Brassfield | Published 2009-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xooro References: [springwise](http://springwise.com/food_beverage/xooro/) & [xooro](http://www.xooro.com/) If you're like me, when you think of the word 'churro,' you envision a sugar-coated summer treat, not the delicacies served up by Xooro in West Hollywood and Santa Monica, California. Indeed, Xooro sets itself apart from [traditional churros](https://www.trendhunter.com/trends/birthday-cake-churros) by referring to their [gourmet treats](https://www.trendhunter.com/trends/art-of-sucre) as "premium Spanish fritters." With flavors like [dulce de leche](https://www.trendhunter.com/trends/churro-dulce-de-leche-cake), maple bacon, tiramisu, mango, and Turkish hazelnut, these Xooro Spanish fritters are nothing like the churros of my youth. And since they're cooked in rice bran oil, these sweet treats actually contain vitamins and antioxidants. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gourmet Desserts:** The trend towards premiumized desserts creates opportunities for businesses to innovate on popular classics, such as churros, and offer high-end, unique flavors. - **Health-conscious Indulgence:** The trend towards healthier food options offers opportunities for businesses to cater to consumers who want to indulge without sacrificing nutrition or quality. - **Premium Snacking:** The trend towards higher quality snacking experiences creates opportunities for businesses to take well-known snack foods, like churros, and elevate them into the premium market through unique flavors and presentation. ### Industries Being Reshaped - **Food and Hospitality:** Expanding a gourmet dessert menu and creating unique, premium snacking experiences can disrupt the food and hospitality industry in a positive way. - **Event Planning and Catering:** Innovating on classic desserts and providing high-end, health-conscious options can create disruption and success in the event planning and catering industry. - **Retail and Ecommerce:** Meeting the growing demand for premium, health-conscious snacking options through unique flavors and presentation can create disruption in the retail and eCommerce industries. ## Related on Trend Hunter - [Dippable Mini Churros](https://www.trendhunter.com/trends/new-churritos.md) - [Delectable Churro-Inspired Tamales](https://www.trendhunter.com/trends/churro-caramel-tamales.md) - [Frozen Churro Snacks](https://www.trendhunter.com/trends/unearthed-jumbo-churros.md) - [Churro-Inspired Donut Collections](https://www.trendhunter.com/trends/churrdough-collection.md) - [Convenient Frozen Churro Bites](https://www.trendhunter.com/trends/ihola-churros-double-twisted-bites.md) - [Free-From Poi Churros](https://www.trendhunter.com/trends/poi-churros.md) - [Decadent Churro-Inspired Cookies](https://www.trendhunter.com/trends/churro-cookies.md) - [Chocolatey Mexican Popcorn Snacks](https://www.trendhunter.com/trends/churro-chocolate-caliente-palomitaz.md) - [Churro-Flavored Mochas](https://www.trendhunter.com/trends/churro-mocha.md)