# Bearded Pretty-Boy Shoots The Xoan Deluxx Magazine Spread Goes Hairy and Scruffy By Summer Luu | Published 2011-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/xoan-deluxx-magazine References: [thefashionisto](http://thefashionisto.com/xoan-by-sarra-fleur-abou-el-haj-for-deluxx/) & [sarrafleur](http://www.sarrafleur.com/) Giving the [unkept bearded look](https://www.trendhunter.com/trends/harrys-beard-care) a clean edge, the featured Xoan Deluxx Magazine spread definitely gives you something to look at. Donning a burly beard, Xoan may have you captivated with his crystal-clear gray eyes and clean-cut boyish looks. Featuring sleek streetwear and photographed by Sarra Fleur Abou-El-Haj, this [hairy Xoan Deluxx Magazine spread](https://www.trendhunter.com/trends/beard-in-a-box) will undoubtedly have all girls swooning. **Implications** - The heavily manscaped aesthetic of a few seasons ago has given way to a decidedly more rugged, masculine face. Beards and mustaches have regained favor as fashionable men channel macho male icons of generations prior. Companies can take advantage of this opportunity by creating products that appeal to the "new" [macho man](https://www.trendhunter.com/trends/walgreens-mens-zone). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **The Rise of Beards and Mustaches:** Companies can create products that cater to the growing trend of men embracing facial hair. - **Clean-cut Boyish Looks:** Brands can tap into the appeal of clean-cut boyish looks to market their products. - **Sleek Streetwear Fashion:** The fashion industry can capitalize on the popularity of sleek streetwear styles. ### Where This Applies - **Men's Grooming Products:** Companies can develop grooming products specifically designed for men with beards and mustaches. - **Men's Fashion:** Fashion brands can focus on creating clothing lines that emphasize clean-cut boyish styles. - **Streetwear Fashion:** The streetwear fashion industry can explore new designs and trends inspired by sleek streetwear looks. ## Related on Trend Hunter - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)