# Calorie-Free Cannabis Beverages XMG ALT is Canada's First Calorie-Free 10mg Cannabis Drink By Elena Rahman | Published 2022-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xmg-alt References: [trussbeverages](http://www.trussbeverages.com/age-gate)  XMG ALT launches ahead of 4/20 celebrations with a beverage formula geared towards health-conscious cannabis enthusiasts. The cannabis beverage is made with [zero sugar and contains zero calories](https://www.trendhunter.com/trends/mary-jones-zero-sugar). Available in two bold flavors, Grape, and Black Cherry, the carbonated beverage boasts 10mg of THC. Lori Hatcher, Head of Commercial at [Truss Beverage Co.](https://www.trendhunter.com/trends/truss-beverages-co), states that the brand is excited to "provide consumers with an exciting [smoke-free alternative](https://www.trendhunter.com/trends/tall-elevated-seltzers) just in time for 4/20 and ahead of summer." Both beverage options contain all-natural flavoring. XMG ALT is an introductory kick-off of what's to come for the brand/ The company has plans to launch XMG Sodas and more low-sugar flavors. For now, consumers can purchase the Black Cherry and Grape flavors at authorized cannabis dispensaries. Image Credit: XMG ALT ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 22% | Activity: 77% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Healthy Cannabis Beverages:** As consumers become more health-conscious, there is a great opportunity to create low-calorie and zero sugar cannabis beverages - **All-natural Flavoring:** Using all-natural flavoring in cannabis-infused beverages can attract health-conscious consumers who are looking for healthier options - **Calorie-free Alternatives:** Providing calorie-free cannabis beverages can fill a gap in the market for consumers who are looking to enjoy cannabis without consuming excess calories ### Who This Affects Most - **Cannabis Industry:** Creating calorie-free and low-sugar cannabis-infused beverages can be a disruptive innovation in the cannabis industry, attracting health-conscious consumers - **Beverage Industry:** Collaborating with cannabis companies and creating low-calorie and naturally flavored cannabis-infused beverages can be a huge opportunity for the beverage industry - **Health and Wellness Industry:** Innovating and creating low-calorie and all-natural cannabis-infused beverages can be disruptive in the health and wellness industry, attracting consumers who are looking for healthier options ## Related on Trend Hunter - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md) - [Low-Dose THC Sodas](https://www.trendhunter.com/trends/thc-soda.md) - [Low-Dose Cannabis Cocktails](https://www.trendhunter.com/trends/select-zero-proof-seltzer.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Approachable Cannabis Drinks](https://www.trendhunter.com/trends/delta9thc-beverages.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md)