# Superhero-Themed Pizzas Pizza Hut Singapore is Selling an X-Men Pizza to Promote the Movie By Megan Facciuolo | Published 2014-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xmen-pizza References: [brandeating](http://www.brandeating.com/2014/05/news-pizza-hut-singapore-x-men-movie-huge-x-of-cheese-on-pizza.html) & [pizzahut.sg](http://www.pizzahut.com.sg) This [X-Men pizza](https://www.trendhunter.com/trends/xmansion) is part of a cross-promotion with Pizza Hut Singapore and 'X-Men: Days of Future Past' movie, which is set to release on May 23rd. The pizza, aptly called 'X-Treme Pizza,' features a big cheesy 'X' across it. The nacho cheese 'X' is the only predominant [superhero aspect on the pizza](https://www.trendhunter.com/trends/chuck-e-cheese-superman), but it's also suitably topped with an X-treme amount of toppings, which include spicy chicken chunks, roasted chicken, turkey bacon, shiitake mushrooms, chopped parsley, "grilled cheese" and tomato sauce. [Pizza Hut Signapore](https://www.trendhunter.com/trends/pizza-hut-cheeseburger-pizza) wittingly boasts that it is "a pizza worth fighting for," so if you are in the country, make sure to prepare your inner-superhero self for a fight to the last pepperoni, or in this case, chicken chunk. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Superhero-themed Food:** Opportunity for restaurants to cross-promote with superhero movies and tap into fans' obsession with all things superhero. - **Movie-themed Food:** Opportunity for cross-promotion with upcoming movie releases to create unique food offerings that appeal to moviegoers. - **Extreme-topping Pizzas:** Opportunity to create unique pizza offerings by experimenting with unconventional and innovative toppings. ### Where This Applies - **Fast Food:** Fast food chains can create their own line of superhero-themed food items to stand out in an increasingly competitive market. - **Movie Industry:** Movie theaters and studios can partner with restaurants to create custom food items that promote upcoming movie releases and create a unique movie-going experience. - **Casual Dining:** Casual dining restaurants can experiment with extreme toppings on pizzas to attract customers looking for unique and innovative food options. ## Related on Trend Hunter - [Film-Themed Pizza Menus](https://www.trendhunter.com/trends/pizza-hut-mutagen-ooze.md) - [Villain-Esque Pizza Menus](https://www.trendhunter.com/trends/venom-the-last-dance.md) - [Superhero-Inspired Pizza Offerings](https://www.trendhunter.com/trends/reward-challenge.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Four-in-One Promotional Pizzas](https://www.trendhunter.com/trends/fantastic-fournone-pizza.md) - [Superhero-Inspired Pizza Products](https://www.trendhunter.com/trends/the-batman-calzony.md) - [Cinematic QSR Burger Menus](https://www.trendhunter.com/trends/burger-king-best-bubs-burgers.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Subway Pizza Deliveries](https://www.trendhunter.com/trends/underground-delivery.md)