# Caveman Flame Campaigns The XL Lighters 2011 Ads Promote Child-Proof Fire Use By Meghan Young | Published 2011-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/xl-lighters-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/xl-lighters-neandergirl-neanderboy/) & [facebook](https://www.facebook.com/group.php?gid=55633226562) It is understood by most that children must often be protected from their surroundings; enter the XL Lighters 2011 ad campaign. Although they are far from presenting children as neanderthals or cavemen, these print ads really bring to light why and how kids can be perceived as such. Conceived by Romania-based [ad agency Graffiti BBDO](https://www.trendhunter.com/trends/lola-mullenlowe), the XL Lighters 2011 ad campaign advertises "[child-proof lighters](https://www.trendhunter.com/trends/clean-torch)" that promote safety. Considering how fire itself has a very caveman connotation in terms of fire-starters, bonfires and more, the XL Lighters 2011 ads make a seamless campaign that is fitting with the theme it's trying to convey. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Child-proof Lighters:** Opportunity to innovate child-proof lighters to promote safety in a playful and engaging way. - **Perception of Children as Cavemen:** Potential to explore creative marketing campaigns that highlight the childlike wonder and imagination while emphasizing safety. - **Safety in Fire Use:** Opportunity to develop new safety measures and technologies to prevent accidents related to fire use. ### Industries Being Reshaped - **Advertising and Marketing:** Possible disruption in advertising and marketing industry by creating engaging and memorable campaigns that promote safety. - **Fire Safety Products:** Potential for disruption in the fire safety product industry through the development of child-proof lighters and other innovative safety solutions. - **Toy Industry:** Opportunity to create toys and games that educate children about fire safety in a fun and interactive way. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Witty Workshop Lighter Collections](https://www.trendhunter.com/trends/bic-shop-talk-lighter-series.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md)