# Pretty Pink Drink Branding Xinti Lemonade Packaging is Delivered in Delightful Baskets By Amelia Roblin | Published 2011-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/xinti-lemonade-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/04/xinti.html) & [imbreannarose](http://imbreannarose.com/xinti.php#1) The practice of presenting a product with several layers of wrapping is redundant and often wasteful, but Xinti Lemonade packaging serves up a sweet drink in a smart way. The [flavored refreshment](https://www.trendhunter.com/trends/glitter-pop-lemonade) is distributed on dinner cruises, so [portability of the bottles](https://www.trendhunter.com/trends/bottle-packagings) is a must. Designer Breanna Radermacher's solution to this requirement was to place six perfect pink containers into silver wire-frame baskets. The pretty pannier's been accented with rose-colored trimming, padded handles and a tag that indicates the beverage's brand. With the environment in mind, the intention was to ensure that this [second layer of casing](https://www.trendhunter.com/trends/redesigned-retail-packaging) would be reused after it's served this first function. A receptacle this size could cater to a number of needs around the house; Xinti Lemonade packaging has life beyond the liquid within. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Xinti Lemonade packaging promotes sustainability by designing a second layer of casing that can be reused for other purposes. - **Portable Packaging:** Xinti Lemonade packaging prioritizes portability with its smart wire-frame baskets that can easily be carried around. - **Branded Packaging:** Xinti Lemonade packaging showcases the brand with its rose-colored trimming, padded handles, and branded tag. ### Industries Being Reshaped - **Beverage Packaging:** The beverage packaging industry can explore reusable packaging solutions like Xinti Lemonade to promote sustainability and convenience. - **Hospitality and Tourism:** The hospitality and tourism industry, particularly dinner cruises, can adopt smart packaging solutions like Xinti Lemonade to enhance customer experience and portability. - **Home Organization:** The home organization industry can leverage Xinti Lemonade's reusable wire-frame baskets to provide storage solutions for various household needs. ## Related on Trend Hunter - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md)