# Branded Smartphone Processors Xiaomi Pinecone is a Processor Built by the Chinese Brand By Joey Haar | Published 2017-02-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xiaomi-pinecone References: [androidcentral](http://www.androidcentral.com/xiaomi-will-launch-its-house-pinecone-processor-feb-28) & [weibo](http://weibo.com/1771925961/Ewnu87nKj?type=comment) Many smartphone makers opt to outsource the processors in their products, focusing more intently on the aesthetics and software, but [Xiaomi Pinecone](https://www.trendhunter.com/trends/xiaomi-14) is slated to be a processor developed in-house by the Chinese technology company. The new system on a chip, or SoC, was announced by Xiaomi on the Chinese social media site Weibo, but little is known about it outside of that statement. For Xiaomi, there are several benefits to creating its own SoC. Firstly, Xiaomi Pinecone will reduce the company's reliance on third parties like [Qualcomm](https://www.trendhunter.com/trends/qualcomm-snapdragon-7s-gen-2) and [MediaTek](https://www.trendhunter.com/trends/dimensity-9200), which both had a significant degree of de facto power at Xiaomi. Further, an in-house processor allows Xiaomi to build in features that its competitors might not be able to offer. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **In-house Smartphone Processors:** Xiaomi is leading the way in developing in-house smartphone processors, reducing reliance on third-party providers like Qualcomm and MediaTek. - **Customized Features:** Smartphone makers can leverage in-house processors to build in unique and customized features that set them apart from competitors. - **Increased Control Over Supply Chain:** Developing in-house processors provides companies with greater control over their supply chain and reduces potential risks with third-party providers. ### Where This Applies - **Smartphone Manufacturing:** Smartphone manufacturers can benefit greatly from developing their own in-house processors, reducing costs and allowing them to create customized features. - **Technology Hardware:** The development of in-house processors by companies like Xiaomi represents a disruption in the technology hardware industry, challenging the status quo of relying on third-party providers. - **Semiconductor Manufacturing:** With more companies opting to develop their own in-house processors, semiconductor manufacturers may need to adjust to a changing landscape in the industry. ## Related on Trend Hunter - [Angular Flagship Smartphone Models](https://www.trendhunter.com/trends/xiaomi-14.md) - [AI-Powered Mobile Device Processors](https://www.trendhunter.com/trends/qualcomm-snapdragon-7s-gen-2.md) - [High-Performance Low-Power Smartphones](https://www.trendhunter.com/trends/xiaomi-12-pro-dimensity-edition.md) - [High-Performance Processor Chips](https://www.trendhunter.com/trends/snapdragon-8s-gen-3.md) - [Micro-Curved Finish Smartphones](https://www.trendhunter.com/trends/xiaomi-15-pro.md) - [Gaming Smartphone Processors](https://www.trendhunter.com/trends/dimensity-9200.md) - [Efficient Laptop Processor Lineups](https://www.trendhunter.com/trends/snapdragon-x.md) - [Productivity-Focused Smartphones](https://www.trendhunter.com/trends/xiaomi-redmi-note-11.md) - [Open-Source Flagship Smartphones](https://www.trendhunter.com/trends/opensource-flagship-smartphone.md)