# Service-Included Smartphones The Xiaomi Mi Play will Come with a Year of Free Data in China By Michael Hemsworth | Published 2018-12-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xiaomi-mi-play References: [slashgear](https://www.slashgear.com/xiaomi-mi-play-revealed-on-christmas-eve-24559050/) & [mi](https://www.mi.com/global/) The smartphone market in China is getting more competitive than ever as brands seek to capture the attention of consumers with new features and perks of which the [Xiaomi](https://www.trendhunter.com/trends/xiaomi-12-pro-dimensity-edition) Mi Play is positioned as a frontrunner. Priced at just $160, the smartphone will come with a full year of complimentary mobile data for consumers in China to use. This equals out to a whopping 10GB per month to make a very cost-effective option for consumers to pick up when looking for the latest features along with free service. The Xiaomi Mi Play smartphone features a 5.68-inch FHD+ display along with a [MediaTek](https://www.trendhunter.com/trends/honor-play-60a) P35 processor and IMG GE8320 GPU within. The smartphone will have 4GB of RAM, 64GB of internal storage and come in [three color variations](https://www.trendhunter.com/trends/moto-g-play-2026) for consumers to choose from. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Competitive Smartphone Market:** The increasing competition in the smartphone market in China presents opportunities for brands to differentiate themselves. - **Perks and Incentives:** Offering free data along with smartphone purchases can be a disruptive innovation strategy to attract consumers. - **Cost-effective Options:** Providing affordable smartphones with added benefits like free service can disrupt the pricing strategies of competitors. ### Industries Being Reshaped - **Mobile Technology:** The mobile technology industry can explore new ways to attract consumers by offering innovative perks and incentives. - **Telecommunications:** Telecom companies can collaborate with smartphone brands to provide bundled data plans as an added value to consumers. - **Consumer Electronics:** Companies in the consumer electronics industry can develop cost-effective smartphones with added benefits to compete in the market. ## Related on Trend Hunter - [Low-Budget Smartphone Models](https://www.trendhunter.com/trends/moto-g-play-2024.md) - [Elegant Entry-Level 5G Smartphones](https://www.trendhunter.com/trends/honor-play-60a.md) - [High-Performance Low-Power Smartphones](https://www.trendhunter.com/trends/xiaomi-12-pro-dimensity-edition.md) - [Adaptable Entry-Level Smartphones](https://www.trendhunter.com/trends/xiaomi-redmi-13.md) - [Ultra Low-Cost Smartphones](https://www.trendhunter.com/trends/honor-200-smart.md) - [Budget-Friendly Gaming Phones](https://www.trendhunter.com/trends/poco-x5-pro-5g.md) - [Expansive Display Android Smartphones](https://www.trendhunter.com/trends/honor-play-50-plus.md) - [Affordable Flagship Smartphones](https://www.trendhunter.com/trends/poco-x5-5g.md) - [Colorful Gaming Smartphones](https://www.trendhunter.com/trends/moto-g-play-2026.md)