# Premium Camera-Equipped Smartphones The Xiaomi 12S Series Features Three Phones with Leica Cameras By Niko Pajkovic | Published 2022-07-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xiaomi-12s-series References: [finance.yahoo](https://finance.yahoo.com/news/xiaomi-12s-ultra-leica-one-inch-sensor-130451208.html) & [leica-camera](https://leica-camera.com/en-int)  [Xiaomi](https://www.trendhunter.com/trends/13-ultra) has announced the launch of 12S Series smartphones, which consist of three modes that come equipped with a powerful built-in camera from Leica, a popular German camera brand known for its high-quality products. Leading the trio is the new [12S Ultra](https://www.trendhunter.com/trends/xiaomi-2), which features a MIUI 13 based on Android 12, a [Snapdragon 8+ Gen 1](https://www.trendhunter.com/trends/honor-x50-pro) flagship processor, and an extra-large 1-inch, 50.3-megapixel Sony IMX989 main sensor. As a result, the 12S Ultra is able to deliver an impressive 1.6um pixel size, superior low light performance, and enhanced color boosting. What's more, users can switch between two Leica filters: 'Leica Vibrant Look' and 'Leica Authentic Look.' The latter offers natural shots with a more intense three-dimensional depth, while the former boosts vibrancy. Image Credit: Leica ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Camera-enabled Smartphone Trend:** As consumers demand better cameras on their mobile devices, companies can meet this need by innovating and collaborating with established camera brands. - **Partnerships with Established Brands Trend:** By partnering with established brands like Leica, companies can benefit from their expertise and reputation, while also improving the quality of their products. - **Advanced Camera Technology Innovation Trend:** Companies can continue to develop advanced camera technology, such as larger sensors and customizable filters, to differentiate their products and appeal to consumers who value high-quality photography. ### Where This Applies - **Smartphone Industry:** As smartphones become more specialized, companies can differentiate themselves by developing advanced camera technology and collaborating with established camera brands. - **Camera Industry:** By partnering with smartphone companies, camera brands can expand their market and appeal to consumers who value high-quality photography on their mobile devices. - **Consumer Technology Industry:** The demand for high-quality cameras on mobile devices presents opportunities for innovation and collaboration in the consumer technology industry, as companies strive to meet consumer needs and preferences. ## Related on Trend Hunter - [Four-Camera Integrated Smartphones](https://www.trendhunter.com/trends/13-ultra.md) - [Manual Zoom Photography Smartphones](https://www.trendhunter.com/trends/xiaomi-17-ultra-leica-edition.md) - [Flagship Premium Imaging Smartphones](https://www.trendhunter.com/trends/xiaomi-13.md) - [Camera-Inspired Sleek Smartphones](https://www.trendhunter.com/trends/xiaomi-15-ultra.md) - [Quad-Lens Liquid Display Smartphones](https://www.trendhunter.com/trends/xiaomi-14-ultra.md) - [Full Lens-Equipped Smartphones](https://www.trendhunter.com/trends/xiaomi-2.md) - [Flagship Photography Smartphones](https://www.trendhunter.com/trends/xiaomi-redmi-note-13-series.md) - [Premium Night Camera Smartphones](https://www.trendhunter.com/trends/xiaomi-14t-pro.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md)