# Romantic Pastel Photoshoots The Editorial Starring Xiao Wen Ju for Vogue China is Soft and Serene By Meghan Young | Published 2013-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/xiao-wen-ju-for-vogue-china References: [fashiongonerogue](http://fashiongonerogue.com/xiao-wen-ju-poses-for-greg-kadel-in-pastels-for-vogue-china-march-2013/) & [vogue.cn](http://www.vogue.com.cn/) The editorial starring model Xiao Wen Ju for [Vogue China](https://www.trendhunter.com/trends/no-rules-club) is refreshingly romantic. Captured in a pristine lofty setting, with natural light streaming through big open windows, the images have an airy quality that complements the [pastel fashion perfectly](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Outfitted by stylist Bobette Cohn in pieces from the likes of Nina Ricci, Marni, Gucci and Chloe, the brunette beauty is like a modern fairy living in the city. Shot by photographer Greg Kadel, the editorial starring Xiao Wen Ju for Vogue China is set to appear in the March 2013 issue of the magazine. Showcasing a lovely wardrobe for the upcoming spring season, the ethereal looks were finished with teased tresses by hair stylist Nicolas Jurnjack and a soft flawless face by makeup artist Mariel Barrera ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 100% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Pastel Fashion:** Opportunity for fashion designers to create soft and ethereal collections for the upcoming spring season. - **Airy Photography:** Opportunity for photographers to experiment with natural light and capture romantic scenes in a pristine lofty setting. - **Modern Fairy Aesthetics:** Opportunity for makeup artists and hair stylists to play with subtle pastel tones and create dreamy looks. ### Sectors Adopting This - **Fashion Design:** Designers can take inspiration from the pastel fashion showcased in the editorial to create their own collections. - **Photography:** Photographers can experiment with natural light and capture romantic scenes in a pristine lofty setting. - **Beauty and Makeup:** Makeup artists and hair stylists can take inspiration from the modern fairy aesthetics of the editorial to create dreamy looks for their clients. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)