# Esports Content Partnerships Xfinity Confirms a Partnership with Esports Organization FaZe Clan By Kanesa D | Published 2022-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/xfinity-1 References: [esportsinsider](https://esportsinsider.com/2022/10/faze-clan-secures-xfinity-partnership) & [fazeclan](https://fazeclan.com/)  [Xfinity](https://www.trendhunter.com/trends/comcast-xfinity-low-latency) has announced that it will partner with North American esports organization [FaZe Clan](https://www.trendhunter.com/trends/faze-clan-2) in an effort to organize a [music platform](https://www.trendhunter.com/trends/t1-home-ground) called The Gig. The partnership will also see both companies work collaboratively on a content series about gaming creators. Xfinity currently works with the Overwatch League and supports Mission Control on a tournament series called the Xfinity City Series. The Gig, which is a new concert series featuring American rapper Offset, will take place in Boston and Atlanta with the help of Xfinity and FaZe. ‘Rig Raiders,’ a new content series, is Xfinity and FaZe’s other area of focus. The series is dedicated to providing fans and guests of FaZe Clan with limited-edition gaming merchandise and also extends to cover members of Xfinity’s customer appreciation program. Fans also have the chance to score meet and greet tickets to meet their favorite creator in person. More information about the Xfinity and FaZe Clan partnership can be found online at FaZe Clan and Xfinity’s websites. Image Credit: FaZe Clan, Xfinity ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 11% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports-focused Partnerships:** Businesses can develop partnerships with esports organizations to organize music platforms and content series featuring gaming creators. - **Concert Series Collaborations:** Partnering with musicians and esports organizations to create concert series can be a successful strategy for engaging fans and customers. - **Limited-edition Merchandise:** Creating content series that offer fans and customers limited-edition merchandise can help enhance their experience and loyalty. ### Where This Applies - **Telecommunications:** Telecom companies can develop partnerships with esports organizations to provide their customers with exclusive gaming content and experiences. - **Music:** Musicians and music platforms can collaborate with esports organizations to engage with fans and expand their audience reach. - **Retail:** Retail businesses can create limited-edition merchandise in collaboration with esports organizations to attract and retain customers. ## Related on Trend Hunter - [Esports QSR Partnerships](https://www.trendhunter.com/trends/faze-clan-2.md) - [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md) - [Collaborative Esports Peripherals](https://www.trendhunter.com/trends/steelseries-3.md) - [Esports TV Show Crossovers](https://www.trendhunter.com/trends/faze-elite-cup.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md) - [Marketing-Centric Esports Deals](https://www.trendhunter.com/trends/fnatic-3.md) - [Esports-Backed Sandwich Deliveries](https://www.trendhunter.com/trends/faze-subs.md) - [Metaverse-Focused Esports Worlds](https://www.trendhunter.com/trends/the-sandbox.md)