# Innovative Accountant Conferences Xerocon Focused on Insights on Small Businesses and More By Grace Mahas | Published 2022-09-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/xerocon References: [xero](https://www.xero.com/us/events/xerocon/new-orleans/)  The Xerocon New Orleans 2022 focused on insights on small businesses, new announcements, strategic partnerships, and more. Some noteworthy announcements included a strategic partnership with Avalara, the [automated tax compliance software](https://www.trendhunter.com/trends/sales-tax-compliance) specialists, the TaxCycle integration that will now include T1 Income Statements, and a new partnership with BMO Financial Group that will enable automatic transaction syncing between BMO and [Xero](https://www.trendhunter.com/trends/xero-1). One key element of the conference was the launch of the Xero Small Business Insights program in the United States and Canada. Xero uses "[anonymized and aggregated data](https://www.trendhunter.com/trends/financial-data-analysis) to track the performance of, and improve understanding about, small businesses." This is especially useful as the majority of businesses in both Canada and the United States are small businesses, and this latest expansion will help business owners better prepare for the future. Image Credit: Xero ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 38% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Small Business Insights Program Expansion:** Xero's expansion of the Small Business Insights program provides businesses with valuable data and analytics to better prepare for the future. - **Automated Tax Compliance Partnerships:** Xero's partnership with Avalara and TaxCycle highlights the potential for automated tax compliance software to streamline accounting processes for businesses. - **Automatic Transaction Syncing Integration:** The partnership between Xero and BMO Financial Group allows for seamless integration and syncing of financial transactions, paving the way for more efficient accounting processes. ### Industries Being Reshaped - **Accounting Software:** Xero's partnerships and integrations showcase the demand for accounting software that streamlines tax compliance and financial transactions. - **Financial Services:** The partnership between Xero and BMO Financial Group highlights the need for financial institutions to adapt and offer streamlined services that integrate with accounting software. - **Small Business Consulting:** The launch of Xero's Small Business Insights program underscores the value of data analytics in providing valuable insights to small business owners, presenting opportunities for consulting firms to provide data-driven strategies and solutions. ## Related on Trend Hunter - [Efficient Business Payments](https://www.trendhunter.com/trends/xero-1.md) - [Upgraded Expense Tracking Features](https://www.trendhunter.com/trends/expense-tracking-features.md) - [GenAI Financial Assistants](https://www.trendhunter.com/trends/intuit-assist-for-quickbooks.md) - [Business-Targeted Payroll Tax Solutions](https://www.trendhunter.com/trends/payroll-tax-solution.md) - [Streamlined Business Tax Tools](https://www.trendhunter.com/trends/tax-tool.md) - [Crypto Accounting Platforms](https://www.trendhunter.com/trends/consola-finance.md) - [Tax-Focused Marketing Campaigns](https://www.trendhunter.com/trends/now-this-is-taxes.md) - [Automated Accounting Solutions](https://www.trendhunter.com/trends/hello-books.md) - [Diversity-Focused Entrepreneurs Access Networks](https://www.trendhunter.com/trends/entrepreneurs-access-network.md)