# Shock Bonnets Xenith X1 Football Helmet Cushions Impacts With Air By Katie Cordrey | Published 2009-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/xenith-helmets References: [uggboots.artician](http://uggboots.artician.com/blog/2009/10/x1-football-helmet-incorporates-new-technology/) & [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2009/11/06/AR2009110603465.html) Xenith helmets hope to mitigate rising football-related head injuries with new X1 technology. The frequency, severity, and long-term effects of football-related head injuries is on the rise: A problem for players at all levels. Xenith, founded by by Vincent Ferrara - a former Harvard quarterback, has redesigned its helmets by replacing the traditional foam with a “shock bonnet,” an adjustable cap covering 18 hollow thermoplastic urethane hockey-puck-shaped shock absorbers with tiny holes that allow air to tide in and out, controlling the way force is handled on impact. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Rising Football-related Head Injuries:** Opportunity for innovative technologies and strategies to reduce and prevent head injuries in football. - **Redesigned Helmets with Shock Bonnets:** Potential for disruptive innovation in helmet design by replacing traditional foam with shock-absorbing bonnets. - **Air-controlled Force Absorption:** Emerging trend of utilizing air-controlled technology to better manage and control impact force in athletic equipment. ### Sectors Adopting This - **Sports Equipment Manufacturing:** Opportunity for manufacturers to develop and produce innovative helmets and protective gear to address the issue of head injuries in sports. - **Biotechnology:** Potential for biotech companies to contribute to the development of advanced materials and technologies for enhanced impact absorption in athletic equipment. - **Sports Medicine:** Growing need for sports medicine professionals to apply their expertise in the prevention, diagnosis, and treatment of head injuries in sports. ## Related on Trend Hunter - [Brain-Protecting Wearable Devices](https://www.trendhunter.com/trends/brainprotecting-wearable-device.md) - [Intelligent Hockey Player Helmets](https://www.trendhunter.com/trends/bearmind-helmet.md) - [Foldable Air Helmets](https://www.trendhunter.com/trends/the-ventete-ah1.md) - [Lightweight Surfing Helmets](https://www.trendhunter.com/trends/wtr-icon.md) - [Airbag-Integrated Bicycle Helmets](https://www.trendhunter.com/trends/airbag-bicycle-helmet.md) - [Hearing-Enhancing Headgear](https://www.trendhunter.com/trends/sports-headgear.md) - [Interchangeable Component Sport Helmets](https://www.trendhunter.com/trends/customizable-helmet.md) - [Breakaway Panel Bike Helmets](https://www.trendhunter.com/trends/canyon-deflectr-rls-helmet.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md)