# Fantastical Personal Care Games Xelestia: The Game Showcases Sensorial Skin and Hair Products By Laura McQuarrie | Published 2025-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/xelestia References: [instagram](https://www.instagram.com/iffinc/p/DHWPWHtSkGb/?img_index=3) & [iff](https://www.iff.com/media/news/iff-introduces-xelestia-fantasy-inspired-formulations-brought-to-life-through-gaming/)  IFF's Xelestia, a fantasy-inspired formulation collection, features innovative products like purifying shampoo paste containing less than 15% water that are waiting to be discovered within Xelestia: The Game. In-game, unique fantasy realms represent the sensorial qualities of concepts in the collection. While the Cloud Sanctuary immerses visitors in a tranquil retreat with cozy, soft textures, Silva Lumina offers a different experience as an enchanted woodland alive with bioluminescent energy. This experience blurs the boundaries between virtual and physical worlds and inspires brands to elevate real-life experiences that engage multiple senses. The game and formulation collection—which also includes a HydraPearl face serum, a hair and scalp mask, and a foam body lotion—will be showcased at In-Cosmetics Global in Amsterdam. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 66% | Activity: 76% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sensorial Gaming Experiences:** Gaming platforms are being leveraged to create immersive experiences that engage multiple senses, transforming traditional personal care marketing into interactive adventures. - **Fantasy-inspired Formulations:** Personal care brands are incorporating fantasy elements into product lines, offering consumers an imaginative bridge between fiction and reality that enhances product allure. - **Sustainability in Personal Care:** Innovative product formulations, like the purifying shampoo paste with less than 15% water, address environmental concerns by reducing water usage and promoting environmentally-conscious consumption. ### Sectors Adopting This - **Gaming Industry:** The integration of sensorial and interactive product experiences within games opens new avenues for cross-industry collaboration, enhancing player engagement and expanding audience reach. - **Personal Care Industry:** The introduction of fantasy-themed, sensorial cosmetics exemplifies a shift towards experiential luxury, catering to consumers' desire for novel and transformative self-care experiences. - **Sustainable Cosmetics:** Adopting water-efficient formulations in personal care products signals a growing focus on sustainability, offering both ecological benefits and consumer appeal in eco-friendly markets. ## Related on Trend Hunter - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [Tycoon-Style Beauty Games](https://www.trendhunter.com/trends/elf-cosmetics-2.md) - [Inclusive Beauty Games](https://www.trendhunter.com/trends/elf-beauty-glow-up.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Wintry Beauty Metaverses](https://www.trendhunter.com/trends/kingdom-of-essentia.md) - [Olfacory Experience Metaverses](https://www.trendhunter.com/trends/guardians-of-memories.md) - [Hair-Focused Gaming Initiatives](https://www.trendhunter.com/trends/dark-and-lovely.md) - [Kindness-Boosting Beauty Metaverses](https://www.trendhunter.com/trends/color-dare-by-essence.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md)